Diary of an Ad Man

June 15, 2019

I think linkedin is more about self-improvement than about business.

Filed under: Copywriting Tips,Linkedin Marketing notes and strategies — linwoodaustin @ 1:27 pm
Tags: ,

I think linkedin is more about self-improvement than about business. There are more posts about retarded, feel-good bromides … than posts about say, balance sheets and financial statements.

And I guess that would make sense, since business owners, managers and top-level folks would be too busy to hang around here and post shit.

I post there because I’m a damn fool. I’m there competing with cute dog videos, so-called consultants and some guy name Oleg.

I don’t know why you come here (Linkedin). If you want business from LI, you need to connect with the right target market, and then message them with some clever, enthusiastic, info about your services or product line. (I can write those, ya know.)

If you actually run a business that does $1 to $5 million in sales, we need to talk. I want to introduce you to Steve Ike. He’s one of the few consultants out there who can look at your financial statements and tell you how to improve your business from 6 angles at once.

If you’re just a worker bee, on break, checking LI for fun, tag any business owner or top-level guy you know, so they can see this message. Who knows, it might benefit you in the long run if there is more Christmas bonus money to go around.

Linwood Austin

801-895-9598

“YOUR COPY IS NOT LONG ENOUGH.”

In all my years of writing ad copy, I’ve only had one client who told me “YOUR COPY IS NOT LONG ENOUGH.”
Come a little closer, I want to tell you something about this guy…
…He was perhaps the smartest marketer I’ve ever met.
He knew the truth… that “people” will not read all that ad copy… but “people” and “prospects” are not the same things. You see, “prospects” are damn hungry for information, and THEY will read any amount of ad copy, as long as it’s interesting and helpful.
A lot of clients initially told me my copy was “too long” and I had to put them in a choke hold, till they tapped out and admitted that we want BUYERS and long copy works.
But this guy… wanted more copy. He was smart. When you’ve got money on the table, you want to give prospects every reason to buy, don’t hold anything back. You just don’t know all the buying-resistance-crap that is swirling ’round in their head.
Information leads to positive buying reactions.
The lack of information leads to building a “worst case” story of imagination in their head.
PROOF: If you’re advertising an office space for rent. And your ad says “OFFICE SPACE $500 A MONTH” and that’s all… folks can sure make up a story about why it’s so cheap, or so expensive. We all assume the worst with a lack of info.

June 13, 2019

Why do people hate MLM but they don’t hate “drop shippers”? 


Pen ready to writeI was thinking the other day that network marketers is a form of drop shipping.
You know, drop shipping is where you go out there and market some product, and the manufacturer ships the product out for you and pays you a commission.
Well, drop shipping and multilevel marketing (MLM) are very much the same, except MLMers are encouraged to not only sell the product but build a sales organization too.
As far as a business model, I think the MLMers rock. Why? Because  you can join a typical MLM for $300 bucks plus $100 monthly.
And you’ve got a real business opportunity where someone else makes the product, ships the product, bills the product and processes the payments and then cuts you a check on commission. Cool.
If you start any other kind of business, restaurant, plumbing business, building electric cars, etc. you’ve got HUGE, WHOPPING overhead and headaches before you see one dime in profits.
MLM is easy. Almost lazy. And since 1990 it’s made more millionaires than any other industry.
And you don’t have to make a million bucks from it to enjoy it. A lot of people make an extra $500 to $1,000 a month from an MLM and it sure helps out.
Some folks I know make $1,000 a month for 15 years and don’t lift a finger
——
PART 2
Some folks I know make $1,000 a month for 15 years and don’t lift a finger to keep it going. They recruited a downline years ago, and reaped the benefits for years and years.
With any other business, publishing, restaurant, home improvement, you name it, you’re going to need THOUSANDS OF CUSTOMERS… but with a typical MLM you only need about 100 customers to make a nice living.
With a restaurant you need what, 100 customers a day? With a plumbing business, you need what, 100 customers a month?
But with MLM, you only need 100 customers period and you’ll make about $5,000 to $10,000 a month in residual, gravy money. How? Oh, some 20% of your 100 customers will be so thrilled to be involved THEY will build a downline under you and them of some 10,000 names, and YOU will be paid about $1 per name per month.
All those MLM organizations brag that THEY have the best compensation plan out there. But it all works pretty much the same: bring in 100 and make about $5,000 to $10,000 a month. 
Not every MLMer succeeds. Not ever plumber succeeds. Not ever restaurant succeeds.
But the initial investment to jump in and give it a try is small by comparison.
And it’s easier to get 100 customers than thousands.

——————
PART 3…
The rough part for MLMers is the same rough part for any new business — GETTING CUSTOMERS IN THE DOOR.
Listen, you’ll soon go broke in any business if you just rely on family and friends to buy from you.
How do you get new customers?
You advertise (with a strategy) silly boy.
Direct mail, facebook ads, Pay-Per-Click ads, Linkedin ads, etc.
You go to those meet and greet events.
You build a following through blogging.
You give public speeches at the chamber of commerce, etc.
Remember, you don’t need many, just 100 recruits to make a nice residual income. And then you can be lazy for years to come, until they all die off or quit the business for whatever reason.
What you’ll really need to make a success in MLM is a “marketing” strategy. You can’t wing it.
Some strategies work for some folks but not for others. It depends on your personality, and situation.
Not everyone can give Ted Talks. Not everyone can write books. Not everyone is on facebook.
But you’ll need a strategy to get your downline going.
Maybe I can help you in that department. I’ve helped others.
Let’s talk.

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