Diary of an Ad Man

July 9, 2019


Filed under: B2B BUSINESS TO BUSINESS MARKETING,Business,Copywriting Tips — linwoodaustin @ 1:04 am
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  • I just picked up a 30-year old book off my shelf about Business-To-Business Marketing mixed with Direct Marketing.
  • I’ve had it for years. But it reminded me of this…
  • Most B2B marketers lean on salesmen – they pay some 20% commission to sales people. Most salespeople are mostly on their own when it comes to generating leads.
  • .. how much more powerful AND PROFITABLE… if you BLEND in direct marketing with your B2B marketing.
  • Direct marketing seeks to PRE-SELL the prospect even before they call your company. It does the selling long before your salesman talks to them.
  • Direct marketing uses powerful selling messages, story-appeal, guarantees, benefits, benefits, benefits, NLP, calls-to-action, proof of benefits, testimonials, etc.
  • You see… most folks don’t want to talk to a salesman. But they “feel” no one is “selling” them if you tell them a “selling story” in print (online or offline)… they “feel” they are just doing research about a possible purchase. And I must tell you… people will not read “long winded” sales messages…. but PROSPECTS WILL.
  • In fact, a prospect will read any amount of advertising copy as long as it’s interesting and helpful.
  • Pretend for a moment… that YOU are a prospect for a safari trip to Africa. Don’t you have lots of questions? Guaranteed, you’ll read a “long-winded” travel ad about a trip to Africa. People won’t. But prospects will.
  • I can create the B2B “direct marketing” the will get buyers calling your company PRE-SOLD. Your salesmen will be thrilled. And your bank account will swell.
  • Let’s talk.
  • Linwood
  • Phone: 801-895-9598

June 13, 2019


Way back, in the 80’s, I started my ad agency. I knew nothing really about the “ad agency business”. But I knew how to make ads based on direct response methods.
Someone, in the business told me, “You need a car dealer as a client, they spend money on advertising.”
So, I picked up the phone and called all the car dealers within 3 counties. 33 dealers as I recall.
Mrs. Gatekeeper NEVER put me through to Mr. Big. And Mr. Big, never returned my call. So, I was kinda pissed. “I’m Linwood Austin, how dare they not return MY call”.
I had my pride, you see.
So, I sat down and wrote 12 letters about advertising. Each letter focused on a different area of advertising; newspaper, TV, radio, etc.

I mailed them all a letter every 3 days.

I never got past the 8th letter before I had more ad agency work from car dealers than I knew what to do with.

Listen, that’s why I recommend you do much the same with linkedin, facebook or any other platform, IF you are selling B2B.
I have personal experience with this, and I’m betting you’ll do well with it too.

If you want me to write those 12 letters for you, let me know.

Phone: 801-895-9598

December 23, 2008

Getting High Ticket Buyers To Demand A Presentation

Filed under: advertising,Business,Uncategorized — linwoodaustin @ 2:33 am
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“If You Sell Big Ticket Items In A Narrowly Defined Market Universe—Here Is A Powerful “Two-Step” or “Three-Step” Marketing System Created By Jim Herst (Now Retired) That Gives You Hot Prospects Begging For An Appointment With You. This Can Boost Your Sales By 30% To 3,000% Within 29 Days From This Coming Friday. Let Me Explain.”

Dear Business-To-Business Marketer ,

You’ve probably never heard of Jim Herst. But, to tell you the truth, he’s probably never heard of you either. But the name Jim Herst could be worth Hundreds of Thousands of new dollars to you. Even though he is now retired.

What’s it all about? Just this.

Jim started an unusual business in 1963. Over the years he developed the perfect “Business-to-Business” (B-to-B) marketing technique that has been proven over and over and over again. It has generated sales to the tune of millions of extra dollars to the bottom line.

Now that he has retired, he agreed to jot down his technique and release it to a limited number of smart business operators… who… want to explode sales and profits with a proven system.

Jim’s system is perfect. It’s irresistible. It makes prospects call YOU!!!… almost demanding a sales presentation. It totally eliminates the dreaded “COLD CALL”!

So… If you sell high-ticket items… in a vertical market… in a business-to-business situation… sit up and pay attention. I’m about to change your life forever. Jim’s technique is so simple… yet powerful… you’ll shake your head in amazement… and run to the bank with the money you’ll make from sales you would have surely missed.

Here’s the deal:

Jim’s technique has been tested in every “B-to-B” scenario and situation. If you sell printing, big ticket machinery, packaging equipment… if you sell high-end professional services, if you supply inventory, advice, advertising, legal services, affinity memberships… If you sell to retailers, wholesalers, mass distributors of any kind and every kind… Then, this is for you.

If you need to get an audience beyond the gatekeeper and direct to the decision maker… and if you need to soften them up to be magically receptive to your presentation… stop what you doing and get this system in your hands.

But, before we go on, I have to be perfectly honest with you. This is the real deal. There is not a drop of filler in this special report. In fact it is only two pages long. But I swear on Oprah Winfrey’s every changing pants size that this will add hundreds of thousands of dollars to your annual sales.

Measured Cash!!!

My name is Linwood Austin. I’ve been in the marketing business for 25 years. I’ve studied marketing systems and techniques dating back to the 1890’s. I have a library full of reports of split-run, real, live marketing tests, with the results measured in CASH, not in popularity or opinion. Most of those tested, proven marketing ideas are based in the consumer market. Not the B-to-B market. Why? Because if you can make something work in the consumer market, there are millions of buyers to be had, so it was worth the time and expense to codify proven techniques. Once the test results are known on a small scale, roll out could cover entire regions of the country.

Business-To-Business Is Different!!!

But business-to-business marketing is different. Your market is limited to a few buyers who give you HUGE ORDERS all at once. For example: if you make a special lubricant to keep molded metal machine parts from sticking together during manufacturing… your target audience might be the only six manufactures of motorcycles in the world. So, most of what has been discovered marketing to consumers, might be useless to you.

I know both worlds. Consumer marketing and B-to-B marketing. Nothing can match the two-pages of condensed information you are about to receive from Jim Herst’s years in this industry.

Over the course of my two decades selling B-to-B I’ve accidentally used Jim’s techniques several times. But I was too busy to see that this method could be codified and duplicated with very little effort. In fact, when Jim recently shared this info with me, I picked up the idea again and WHAMMO… I spent 41¢ on a postage stamp and got more business than I can actually handle at the moment.

The good news is, Jim lays out this amazing technique step-by-step and line-by-line.

Just follow the program revealed on Jim’s two sheets of paper and magic happens, if you’re selling big-ticket items.

Who should do this?

You should… if you’re the business owner.

You should… if you’re the sales manager.

You should… if you have a sales team that needs hot prospects calling them for an appointment.

You should… even if you’re just starting a business selling “B-to-B”

When Jim showed me this system recently, I instantly saw that it would give any business an almost unfair advantage over the competition. Not matter who the competition is. This technique leans heavy on Nuero-Linguistic Programming. It leans heavy on a subtle, but powerful “bond-building” technique. It engenders trust, rapport, and a stealth “likeability” between you and your prospective buyer.

This technique works on old clients who haven’t bought from you in a while… and it works on new clients who are about to make a purchasing decision.

If you’re into consumer sales… selling low-ticket items like chewing gum or lemonade… diet pills or how-to books… one item at a time… this method will not work for you.

You must be selling big-ticket items with enough profit margin that it makes sense to use this method. Why? Because this method requires two… or three steps to complete. The whole process takes anywhere from 6 days to three weeks to show a result. This technique will get you an audience with prospective buyers, guaranteed. If fact, I’m so sure you’ll be thrilled with this technique I guarantee you’ll be addicted to this method until the day you retire. (Which might be sooner than you imagined, if what I’m saying is true.) This is “relationship selling” in its purest form.

What you are about to receive is copyrighted material. You may use it for yourself and your company. But you may not share this technique with anyone outside your organization by any means, electronic or printed. Jim is serious about this. He’s got some mean, nasty legal boys on his team. And they have nothing better to do than generate those annoying lawsuits on those who don’t play by the rules.

Easy Money!!!

Jim has used this very technique for over four decades to generate tons of cash for his company. His company is called Performance Source Inc. He was a pioneer in debt management for companies who had tons of unpaid invoices. His service was a “big-ticket” item. One client could be worth tens of thousands of dollars to him. He had to find the quickest and easiest way to get in front of “Mr. Decision Maker”. This is the method he used. He used the same method over and over again with the same expected results. Year in and year out, it worked. And it’s easy to do. And I want to put Jim’s method into your hot little hands.

Listen. If you’re running any kind of sales operation… selling anything beyond an “impulse” purchase… you’re likely going to spend many, many, many thousands of dollars in advertising and marketing costs PLUS many, many thousands of dollars “training” your sales staff. This could cut your advertising and marketing costs to perhaps $10 or $20 bucks a year… to get the same results.

Since Jim is now retired, I’ve asked him to let me offer his technique to a wider audience in the B-to-B community. Jim is not a cheap date. These two-pages of densely packed, profit-boosting information will cost you a cool, clean, $1,000. Is it worth it? You bet it is.

Get Customers PRE-Warmed Up!!!

Jim cuts though years of hunch or guess work as to how to get in front of Mr. or Mrs. GotBucks. If you want to make a presentation to the business owner or the purchasing agent, this is the method. If you want to have them PRE-WARMED UP… so that they are more likely to say YES, and buy from you… this is the method. Using Jim’s method will only cost you at most one or two postage stamps. Sometimes, you just need to leave a very specific voice mail. Jim reveals all. He leaves nothing up to chance. He even reveals the EXACT TIME to send this piece of mail, or leave this voice mail. And what EXACTLY TO SAY to put the technique to work.

Cleverly Jim calls his system The Perceptive Selling Initiative. (PSI). Remember, it’s only 2-sheets of paper. But these two sheets of paper will land you thousands upon thousands of dollars worth of contracts, purchases, and sales and profits… for anything you are selling… as long as you’re in a vertical market with a high end product or service.

I’ve been running a direct-response advertising agency for 20 years. I’ve seen far too many business throw money down one rat hole after another on half-baked schemes… based on nothing more than hunch or intuition. But using Jim’s method… I’m telling you… most companies could cut their advertising budget to almost ZERO…. and still make more sales than a competitor who may have a superior product or service. It’s that powerful.

You may be wondering…

Why does his method work so well? Because Jim’s system takes the focus OFF OF YOU. Instead it focuses entirely on your prospective buyer’s universe, your prospective buyer’s needs and your’ prospective buyer’s immediate desires. You’ll see.

Some folks may think it’s crazy for me to sell 2-sheets of paper for $1,000. If you think it’s crazy, think about this… inside these two sheets of paper, Jim gives you 7 sales letter templates or voice mail scripts you can use to put this method into immediate action. If you were to hire ME to write seven letters for you, and seven voice mail scripts, you’d be looking at a cost of $20,000 at least.

So… this, my dear friend, is one heck-of-a-deal. Seven letters/voice mail message templates… plus the logic and theory behind them and why they work in this situation!!!

Crazy or not… allow me to add another element to this offer IN YOUR FAVOR. YOU RISK NOTHING TO CHECK IT OUT.

Just post-date your check for 30 days. I’ll rush Jim’s Perceptive Selling Initiative system to you and I won’t cash your check until you have the system in your hands and see for yourself that this really is the selling system you knew in your heart had to exist somewhere. This is it.

If you’re still reading, you know you want this system. There are no added bonuses to entice you further to take action. I don’t think you’ll need them. If you’re a wise business operator, you’ll see the wisdom of this small investment and the big rewards it could give you. Plus, there is no commitment to buy anything more. Just these two sheets of densely typed paper revealing what I consider the ultimate B-to-B marketing breakthrough technique ever discovered.

No Risk To You

If you’ don’t agree, send the system back and I’ll return your un-cashed check. No questions asked. If you’ve been looking for a way to boost sales in your company, for yourself or your sales crew… I’m sure you’ll see this as the perfect system to turn a few stamps… or a few voice mails… into hundreds of thousands of dollars in orders… in no time flat.

Don’t delay. This is a limited offer. This letter is a marketing test and we must hear from you within 5 days from this coming Friday or the deal is off.

Jim has graciously agreed to let me offer his selling system to you. And the least you can do is make up your mind quickly about the health and financial well being of your company.

No one can force you to change the way you do business. But if you’re are tired of struggling to make things happen… and you are tired of the frustrating results of your current selling “system” or worse yet… you don’t have a “system”…. You owe it to yourself and your company to take a peek at this tried and true profit boosting method to get prospective buyers calling you for a “belly-button to belly-button” presentation.

Plus…If, after you get Jim’s system in your hands, you still want to talk about your marketing needs, call me. I’m not hidden behind a wall of secretaries. Here is my cell number: 801-201-9026.

I’ll be glad to think aloud about your situation and contribute to your ongoing success. I love marketing. I love advertising. I love consumer marketing and B-to-B marketing. I’ve seen it all and this is the best B-to-B marketing technique anyone could discover.

And it’s yours if you’ll just stop what you’re doing and send me the reply form below. I wish you all the best in the coming days.

Yours for greater success,

Linwood Austin, Copywriter

P.S. Once in a blue moon, something so important comes along that it requires your immediate attention. If you are selling in a competitive B-to-B situation, this is one of those “moons”. Get your hands on Jim Herst’s system. You won’t regret it. I promise.

Clip And Mail—— INSIDER ACCESS FORM—————-

_____YES! I want Jim’s complete system of selling my product/service in a “business-to-business” environment. Enclosed is my check for $1,000… post-dated for 30-days to make sure I’m thrilled with this insider information. If I’m not thrilled, I’ll return the system within 30 days and get my check back.
Name: _________________________________________________________________________
Address: _______________________________________________________________________
City/State/Zip: ___________________________________________________________________
Phone: _______________________________________
Email: _______________________

Make check payable to Linwood Austin.
Send your “Insider Access Form” to
Linwood Austin, 2274 S. 1300 E. #G15, SLC, UT 84106
Phone: 801-201-9026
(c) 2007 Linwood Austin Office Code: 072507

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