Diary of an Ad Man

June 13, 2019

A Wonderful TJ Ad.

TJ's old mag adThis is a TJ ad. I’ve followed his work off and on for many years. There was an opening line in one of his sales letters that I JUST LOVED…and I borrowed it from time to time to use in sales letters that I wrote…
The line was…
“This is T.J. writing to you again.”
I just love that line. Why? Because even if you’ve never received a letter from him before… the phrase (“writing to you again”) makes you “feel” a connection, makes you think you’ve missed out on something, makes you think, ‘Wow, I don’t remember him writing to me before, but maybe this is important, maybe this is a second chance, maybe the universe is looking out and trying to tell me something.’
The phrase is BRILLIANT. Hats off to TJ.
Keep in mind of course, that that phrase alone won’t increase your sales, you’ll need a complete sales argument for that. But, the phrase drives the reader deeper into the letter to see what’s going on. What it’s all about.
On my profile page, on Linkedin, I put a PDF of all 31 advertising triggers you can use to boost sales. Go check it out. If you’re like TJ you can use my “triggers” to write your own ads. But you know in your heart that writing great ad copy is a pain in the ass. If you want me to write your ad copy, reach out…

February 23, 2008

PoSt CaRd NoTeS

Filed under: advertising,Publishing,Uncategorized — linwoodaustin @ 2:51 am

PoSt CaRd NoTeS

Last Minute Notes On Post Card Marketing.

The sweet secret about post cards… is that it works best when you are offering follow-up information.
There is not enough room on a post card, general speaking to get a sale. You need them to raise their hands asking for more info. Then, send them a package which convinces the reader to buy.



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