Diary of an Ad Man

June 13, 2019

THE DRIP SYSTEM MARKETING PLAN

Way back, in the 80’s, I started my ad agency. I knew nothing really about the “ad agency business”. But I knew how to make ads based on direct response methods.
Someone, in the business told me, “You need a car dealer as a client, they spend money on advertising.”
So, I picked up the phone and called all the car dealers within 3 counties. 33 dealers as I recall.
Mrs. Gatekeeper NEVER put me through to Mr. Big. And Mr. Big, never returned my call. So, I was kinda pissed. “I’m Linwood Austin, how dare they not return MY call”.
I had my pride, you see.
So, I sat down and wrote 12 letters about advertising. Each letter focused on a different area of advertising; newspaper, TV, radio, etc.

I mailed them all a letter every 3 days.

I never got past the 8th letter before I had more ad agency work from car dealers than I knew what to do with.

Listen, that’s why I recommend you do much the same with linkedin, facebook or any other platform, IF you are selling B2B.
I have personal experience with this, and I’m betting you’ll do well with it too.

If you want me to write those 12 letters for you, let me know.

Phone: 801-895-9598

April 14, 2016

GUARANTEED: YOU CAN USE THIS LETTER FOR MAYBE 20-YEARS.

Filed under: advertising,Business copy writing,Copywriting Tips — linwoodaustin @ 2:51 pm

GUARANTEED: YOU CAN USE THIS LETTER FOR MAYBE 20-YEARS.

DEAR MARKETING Friend,

When you write letters to get new customers, new sales, and increased profits… well, that’s one thing.

Why? Because markets change. Products change. Vendors change. Times change. And broadly speaking, a good sales letter, web site or print ad will have a shelf life of maybe one year.

NOTE: I’ve create some marketing sales letters that were used by clients for 7 years or more. That’s pretty good. But uncommon.

But there is one letter YOU MUST WRITE… that can be used for some 20 years or more. What is it? Just this….

It’s called – THE POST-PURCHASE REASSURANCE LETTER.

This is a letter you send to each and every buyer, which tells them how smart they are to buy your product or service. It’s especially important if you sell a high-ticket item.

Why do you want to send out this letter?

Because it cuts down on refund requests. It also makes folks feel good about buying from you.

And quite often, once someone buys your product, they finally want more REASONS WHY they bought it. They bought it for the benefits your product offers… of course… but once they buy it, often the wife or the neighbor or the boss… will ask them –“Why did you buy that?”

And once someone asks that question, they want ammo… they want to be able to rattle off all the reasons WHY they bought it… so they look smart… instead of stuttering and begin doubting why they bought it.

Another reason you need a POST PURCHASE REASSURANCE LETTER is this… you can use the letter to up-sell, cross sell, or resell them.

Face it, marketing is more than just getting a customer. It’s often about KEEPING a customer. And getting customers to REFER your business to others.

You can write this letter for yourself. Or you can get me to write it for you.

The cost? Hmmmmm… How about I create a POST PURCHASE REASSURANCE letter for you for the low, low price of $995.

In order to do a good job on this letter, I’ll have to ask you a few questions about yourself, your product, your service, your goals, etc.

Then, I will weave together a letter that compliments your customer and reassures them that they made the right decision to buy from you.

Are you game to do this… ?

Let’s talk.

Linwood Austin

Adman

801-895-9598

yourlinwood@gmail.com

PS this price is good for 10 days only. Hurry. Call me.

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