Diary of an Ad Man

October 25, 2019


Filed under: Copywriting Tips — linwoodaustin @ 5:43 pm

FARMERSI grew up on a 700-acre farm in Virginia. Somehow I grew up thinking farmers were stupid and all the guys who wore neckties were smart.

I couldn’t wait to get off the farm. One thing led to another and I became an advertising “professional” for some 30 years.

With a low tolerance for boredom, I thought the ad business was the place to be. Challenging. Demanding. Rewarding. The ultimate home for “creativity.”

But over the years, I’ve rediscovered farming/gardening and now I know, the necktie guys got nuthin’ on farmers.

Farmers actually have to be smarter, more creative, more industrious than any real estate broker, insurance agent, ad man, software programmer, shopkeeper university professor or central banking money printer.

The farmer can get along without all those guys, but those guys would croak without the farmer.

Farmers have to factor in and deal with weather, worms, decomposition, soil biology, timing, animal mating behavior, timing, marketing, angry neighbors and stupid regulators. Not to mention chemical fertilizer salesmen who want you to mortgage the farm to use their nasty product.

All said, I’d say farmers must be more creative than advertising pros, with more at stake.

I’m not saying you should up and leave your necktie job and become a farmer straight away. But there is a hellava lot of things you can learn from backyard gardening. Or even window sill plants for that matter.

There are some great teachers out there in the farming/gardening universe. Curtis Stone, Joel Salatin, Elliott Coleman, Bob Carnard. And let’s not forget the cattle farmers, Greg Judy, Allan Savory and Ian Mitchell-Innes.

With topics like “NO TILL” farming, and “MOB GRAZING” you’ll see that farming is more brains than brawn.

Listen, you can only turn so many farms into ticky-tacky condos and skyrise office buildings before things break down.

The supply of life and vitality seems to always move from the rural farming area into the big city. The city produces paperwork. The farm produces enjoyment.

I don’t know where I’m going with this rambling post. There’s no call to action, other than get your hands dirty.

There’s nothing you “must” do, other than realize how dependent we all are on someone way down the road, doing things that we don’t do, to make it all work.

Farmers, it turns out are not stupid. Not as stupid as the paper-pushers of our world. They are so smart, so productive, we all get to abuse the hell out of them, ignore them, take them for granted, and abuse them some more. Until the day they say “Fuck it, grow your own.”

Then you will get your hands dirty. But it will be good for your soul.

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: