Diary of an Ad Man

April 14, 2016

GUARANTEED: YOU CAN USE THIS LETTER FOR MAYBE 20-YEARS.

Filed under: advertising,Business copy writing,Copywriting Tips — linwoodaustin @ 2:51 pm

GUARANTEED: YOU CAN USE THIS LETTER FOR MAYBE 20-YEARS.

DEAR MARKETING Friend,

When you write letters to get new customers, new sales, and increased profits… well, that’s one thing.

Why? Because markets change. Products change. Vendors change. Times change. And broadly speaking, a good sales letter, web site or print ad will have a shelf life of maybe one year.

NOTE: I’ve create some marketing sales letters that were used by clients for 7 years or more. That’s pretty good. But uncommon.

But there is one letter YOU MUST WRITE… that can be used for some 20 years or more. What is it? Just this….

It’s called – THE POST-PURCHASE REASSURANCE LETTER.

This is a letter you send to each and every buyer, which tells them how smart they are to buy your product or service. It’s especially important if you sell a high-ticket item.

Why do you want to send out this letter?

Because it cuts down on refund requests. It also makes folks feel good about buying from you.

And quite often, once someone buys your product, they finally want more REASONS WHY they bought it. They bought it for the benefits your product offers… of course… but once they buy it, often the wife or the neighbor or the boss… will ask them –“Why did you buy that?”

And once someone asks that question, they want ammo… they want to be able to rattle off all the reasons WHY they bought it… so they look smart… instead of stuttering and begin doubting why they bought it.

Another reason you need a POST PURCHASE REASSURANCE LETTER is this… you can use the letter to up-sell, cross sell, or resell them.

Face it, marketing is more than just getting a customer. It’s often about KEEPING a customer. And getting customers to REFER your business to others.

You can write this letter for yourself. Or you can get me to write it for you.

The cost? Hmmmmm… How about I create a POST PURCHASE REASSURANCE letter for you for the low, low price of $995.

In order to do a good job on this letter, I’ll have to ask you a few questions about yourself, your product, your service, your goals, etc.

Then, I will weave together a letter that compliments your customer and reassures them that they made the right decision to buy from you.

Are you game to do this… ?

Let’s talk.

Linwood Austin

Adman

801-895-9598

yourlinwood@gmail.com

PS this price is good for 10 days only. Hurry. Call me.

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