Diary of an Ad Man

April 13, 2016

RE: THAT SICK FEELING YOU GET WHEN YOU LEARN YOU’VE WASTED TONS OF TIME AND CASH ON THE WRONG WEB SITE STRUCTURE.

Filed under: Copywriting Tips — linwoodaustin @ 2:46 pm

RE: THAT SICK FEELING YOU GET WHEN YOU LEARN YOU’VE WASTED TONS OF TIME AND CASH ON THE WRONG WEB SITE STRUCTURE.

PRIVATE CONVERSATION: RANKING GOOD ON SEARCH ENGINES TAKES “DEEP STRUCTURE”

DEAR BUSINESS OWNER, MARKETING FRIEND…

Last week I got a sales letter from some outfit that had a “shiny new toy” for driving traffic to your website. The sales letter was pretty good. So, I forwarded the email sales letter to my personal SEARCH ENGINE ROCKET SCIENTIST Wesley The Man Walden.

“Hey Wes,” I said.. “What do you think of this? Should we buy… or forget it.

Here is Wes’ reply to me:

WES SAID: “I liked it years ago and paid for it.  Have not used it much.  It works, just busy with making money and having ONE more thing to pitch in the fire (that I do NOT control) is just not something I like to roll with.

“With the comings and goings of vendors on-line, I wait a year or so to see if they are going to grow or fold.

“I hate spending hours of time learning something, integrating it – to see it fold.

“Sometimes going back through and reworking things = takes a lot of time…time I do not get paid to take….but have to – if I integrate it into my structure deep enough.

(LINWOOD’S NOTE: BUILDING THE RIGHT KIND OF “STRUCTURE” TO INSURE SEARCH ENGINE SUCCESS TAKES TIME. DEEP TIME.)

WES CONTINUED:

“But for playing around with and doing crazy things with – it’s totally worth it –  I would think.  The only other thing is, I am a long-term guy.  I build authority in sites and have good trust flow with Google.

“When you use SAAS tools, you are effectively giving a link to their tool.  Your site will suffer a loss of link power for every link to post.  Therefore, the tools you use will take a little juice from your site.

“If you are using this type of tool to place links in an article (just anywhere) and like the trick of the SAAS tool…then you are embedding the SAAS tool deep into your structure.  So, you MUST make sure the tool and your links keep working – or else your entire plan becomes worthless.  But still – your tool will never rank – so the staying power is nil to non-existent.

(LINWOOD’S NOTE: AGAIN, NOTE THE IDEA OF “DEEP STRUCTURE”)

WES CONTINUED:

“What do you think?  In the world of direct marketing – you send a letter or postcard, and that’s done.  In the on-line world – your post, article and links will stay around forever as long as everyone is paying their bills – or they don’t sell out to a competitor or nincompoop and get shuttered. That’s all for today.  Back to work!”.

– – –

(LINWOOD’S CONCLUSION: If you want more customers and more sales you must market in the right kind of way. And the right kind of website marketing requires more thinking and planning than some other kinds of marketing. But if done right IT REALLY PAYS OFF. We’ve created websites that rank high, high, high… for even the most boring kinds of products and services. Shoes, heating and air conditioning, furniture, etc.   – You don’t need an exciting product or service to beat the competition online. But you do need to build “deep structure” and have all the pieces working in the right kind of way. Links, back-links, videos, comments, url-pages, updates, keyword analysis, blog posts, email capture forms, follow-up email messages and offers… it takes BRAIN MUSCLE. And I don’t recommend anyone attempt to go it alone. And I don’t recommend you just rely on some young punk with a graphic arts background to make you a “pretty site”. NO. You need help from someone with DIRECT RESPONSE experience and tons and tons of online marketing saavy. I confess… I’m just a copywriting hack… even though copy is important… even vital… you must, must, must… put that copy online in the right kind of way to SKYROCKET YOUR RANKINGS, GET FOUND AND CONVERTS WEB SITE VISITORS TO CASH.

GET ME?

IF YOU have a web site… and it’s not doing the trick for ya… right now… you’re not getting traffic and sales… you should at least hire us to do an complete analysis.. and give you a written report on what’s going on with your site.

What you see and what Google sees are often two different things.

Google will hammer you for a great variety of reasons. We’ll not only look at your site – front and back… but we’ll look at links related to you coming at cha and leaving your site… for whatever we can find.

We recently looked at a contractors’ site and discovered he had some cheesy “good testimonials” that were obviously kinda fake. We found he had some bad reviews that could have easily been removed. We found he had not updated his social media page in years. WE ALSO FOUND his URL was being FORWARDED TO someone else’s domain… It “looked” good but Google will never give him any ranking power with that redirected-forwarded structure.

Every day you sit around with a web site that is not sound structurally… you’re losing money.

We’ll give you a complete analysis for the low, low price of $1,495.

You may get a sick feeling in your stomach with what we discover. But after we find out what’s good and what’s bad about your site.. you’ll be able to really move forward with the whole “online marketing thing”. And cash-flow will improve.

Also… we discovered that this contractor was paying DEX a big chunk of change each month for traffic… which the contractor DID NOT CONTROL. Dex was totally in control of his links and traffic, etc. He did not like that idea.

Control… and cash-flow… the two key elements any business owner really wants.

Pick up the phone and call me RIGHT NOW… let’s find out what’s going on with your web site and why it’s not bringing you more leads and more customers and create a dynamic plan to get it fixed.

Here is my number: 801-895-9598

My name is Linwood Austin
Adman

 

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