Diary of an Ad Man

January 1, 2014


I just stumbled on the most delightful article… over on Wikipedia.


It’s all about John Powers… Born 1837. Died 1919.

Powers was a grump. But he was a pioneer in advertising. It says he was the first to run a full page newspaper ad. The first to offer a FREE TRIAL. And the first to offer an INSTALLMENT purchasing plan.

Hop on over to Wikipedia and check out Powers bio.

Then, let me know what you learn…or if it inspires you.





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