Diary of an Ad Man

June 29, 2009

God Bless Billy Mays

Filed under: Marketing Secrets — linwoodaustin @ 3:56 pm

God Bless Billy Mays.

I have long believed that advertising men are the greatest blessings to the world. Why? Because advertising men/business men are the home of honesty and health and well-being to us all.

You cannot be a lair in advertising or business. If you are a liar…You will soon be found out. And no one will buy from you a second time. Businesses live for the 2nd-sale. If you advertise, say your car, as the greatest engineering feat of the world and it breaks down in 30 days, word gets around and you’re doomed as a seller of cars.

NOTE: The first sale, is often unprofitable due to all the costs involved in winning a customer. The second sale is where the larger profits come in as manufacturing costs, management costs and marketing costs for 2nd time buyers are greatly reduced.

(This is not condone the advertising of politicians, where lying is legalized art form.)

But good advertising is informative and helpful. It is often entertaining and charming. It invites trust and promises service.

Billy Mays projected all this and more.

I had no personal dealings with him, but I always admired his commercials. I never bought Oxi-Clean or his Magic Putty… but I thought about it.

If you’re looking for a perfect model to advertise your products and services you could to worse than imitating his style, candor and warmth.

Here he is ordering from a fast food drive-thru:

Watch Billy

God Bless You Mr. Pitchman. Rest In Peace.
Billy Mays, July 20, 1958 – June 28, 2009

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1 Comment »

  1. I wrote a post about Billy and posted a few videos and dub …RIP Billy! You were a GOD!

    http://tiphut.wordpress.com/2009/06/29/and-wait-there-no-more-billy-mays-dies-at-age-50-a-tribue/

    Comment by tiphut — June 29, 2009 @ 11:44 pm


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