Diary of an Ad Man

February 23, 2008

Think And Grow Rich? NO! NO! NO! Instead: MAIL AND GROW RICH.

Filed under: Increasing Profits — linwoodaustin @ 2:58 am

Dear Friend,

I just shoveled the snow off the walkway for the third time this week. I came in to make some hot chocolate and found a note from my old buddy Ed Russo. He reminded me to tell you this: Mail And Grow Rich.

You see… You can think all you want… but sooner or later you have to ACT on your thoughts.

Years ago I hosted a weekly meeting of “get-ahead” friends who would read and discussed Napoleon Hill’s book (Think and Grow Rich). We would read one chapter and discuss it each week. When we ran out of chapters we veered off into other topics.

One night Dave was suppose to lead the group. He forced us to listen to a god-awful tape recording of old Mr Knightingale tell the world “It’s your attitude… you’ve got to have a good attitude”… etc.

At the end of the session… I said “Boys… it’s not in your attitude, it’s in your mail. If you write a killer, pleasant, persuasive letter that makes buyers buy from you (or a web site) then who the hell cares what kind of attitude you have?”

If the letter is charming, convincing, and asked for the order in the right kind of way selling the right product at the right price to the right crowd… have any kind of attitude you want. In fact a good marketing campaign will improve your attitude greatly.

Let’s talk.

Linwood Austin


PS: If you have a good attitude and you talk to people, you can only talk to 20 people a day… belly button to belly button. But if you have a good piece of mail, you can zip it out to 200,000 people a day. It makes all the difference in the world to your attitude.


1 Comment »

  1. Just Awesome, Absolutely Awake Up Call!

    Comment by Richard Parry — April 30, 2009 @ 2:29 am

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