Diary of an Ad Man

May 17, 2019

The Wrong Pricing Strategy Can Kill Your Business. 


Filed under: Copywriting Tips — linwoodaustin @ 10:46 pm

The Wrong Pricing Strategy Can Kill Your Business.
I’m not about to tell you the inside scoop in this platform. I will tell ya, if you give me a call. No obligation, but if we hit it off, maybe we can do something together.
But the right price can mean the difference in HUGE profits or MISSED MARGINS.
I’ve been at this long enough to learn that PRICE is it’s own version of a deep marketing message.
Too low a price, and you appear cheap–for a reason. Too high a price and they just won’t talk to you.
Labor involved? What is the right price to the customer?
Reselling products you picked up from a vendor? What margins are right?
Never mind what other folks are charging, YOU MUST determine for your own purposes what you must charge.
Some businesses “feel” they must give the lowest bid, only to learn that they must wait 90 days for payment. What? That means they “must” bid low AND be the banker????
Call me if you want to yak about profits, margins, and a good pricing strategy for you and your company.
Linwood.

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How much money can you make from a very good “TESTIMONIAL”????

Filed under: Copywriting Tips — linwoodaustin @ 8:32 pm

LET’S face it, far too many business owners are kinda lazy when it comes to gathering up testimonials.

I can help you.

I can create some clever, fresh, honest sounding testimonials, and shoot them over to you, you can put it in front of your clients, and get them to put their JOHN HANCOCK on it.

You know, the right kind of testimonials could be the difference between a buying YES or a maybe NO, when it comes to getting new customers in the door.

I’m not talking about lazy testimonials. I’m talking real, “before and after” FEEEEELING testimonials.

Emotion packed.

If you’re selling high ticket items, you need this.

If you’re selling B2B, you need this.

If you’re selling a hard-to-move product you need this.

Stop what you’re doing and let’s connect about this matter. It could mean an additional boat load of money in your bank account when all is said and done.

I’m going to pour another cup of coffee, and by the time I get back, you’d better reach out to me concerning this, or, you might put it off and forget about it and go through another year without PROFIT BOOSTING TESTIMONIALS that could jazz up your marketing.

Reach out.

Linwood Austin

801-895-9598

May 16, 2019

WARNING: There are some outfits out there selling generic marketing messages you can slap into your emails,

Filed under: Copywriting Tips — linwoodaustin @ 12:45 pm

WARNING: There are some outfits out there selling generic marketing messages you can slap into your emails, Linkedin messages, direct mail, etc. I’m telling you generic messages that say nothing are a big fat waste of a SELLING OPPORTUNITY.
Years ago, I saw a Cadillac ad in a magazine, that said nothing, something like “Cadillac, the best that a man can expect.” That’s bullshit, if you really want to sell your car. What the hell?
“Johnny’s outhouses, the best a man can expect”.
“Bob’s footwear, the best a man can expect.”
If you use that crap, the only customers you’ll get are those who were gonna buy it today anyway. You didn’t SELL them on YOU. You didn’t SELL them on NOW. You didn’t steal customers away from your competitor.
You will never get more SELL out of your ad than the amount of SALESMANSHIP you put into your ad.
Your messages must have passion, timing, benefits, reasons why, a call to action, proof of benefits, guarantees, testimonials, news, curiosity, story appeal, and a massage THAT DOES NOT ALSO SELL FOR YOUR COMPETITOR, like EXCLUSIVE and ONLY features.
Why in the hell would you rely on a lazy, generic massage, when Christmas bonuses are at stake? You want to SELL your product or service right?
Selling is bit of art, mixed with a whopping dose of science.

Game to talk?

Call me: 801-895-9598

Linwood

READ THIS if you’re worried about how your web site will rank in the search engine after Mr. Google’s changes.

Filed under: Copywriting Tips — linwoodaustin @ 12:40 pm

OK, since Google recently changed the game, regarding search traffic… let’s say only 2 people a day now find your website…. let’s say 200 people a day use to find it… but now, SEO is screwy and only 2 people a day show up.

And let’s say, last month before the Google monkey wrench, of the 200 people a day who visited your site, ONE PERSON BOUGHT.

200 VISITORS = one buyer.

But now… with only 2 visitors a day, it’s going to take you 100 days to make the same kind of money you were making in just one day… before all this rigmarole (sp?) imposed on you by Google’s search rankings.

NOW — HOW DO YOU SOLVE THAT PROBLEM?

You either quickly figure out what the hell Google is up to, so you can get traffic back up… OR… you improve the PROFESSIONAL SALESMANSHIP on your web pages, so that… 1 out of 2 people become a buyer every day.

I would say that I could help you with either direction but that would be too obvious.

Instead, why don’t you call up Mr. Google and ask him what the hell he’s up to? And if Mr. Google is not at his desk, leave a message. And if you get tired of waiting for a return phone call, then, I might suggest you call me.

I can write the copy for your web pages. My SEO guy can apply the secret sauce to get your rankings back up.

Easy Peasy.

Linwood

801-895-9598

April 19, 2019

Is This The Linkedin Marketing Secret That Can Make You Rich?- You bet it can.

Filed under: Copywriting Tips — linwoodaustin @ 4:29 pm

“Linkedin is perhaps the greatest #business-to-business phone book ever created. 
 In it, you can find a way to contact almost any kind of client or prospective client you want. 
 All ya really need is a series of clever, informative, helpful messages to send to the dude after you make the connection. 
 You can’t just connect and wait around hoping they will see how wonderful you are, and hire you to do this or that.

I can create those messages for you. I’ve created messages that get prospects to sign up and buy your service… within 5 to 8 message drops. 
 If you need help creating your messages, reach out to me.

I’m a cheap date compared to sitting on your thumbs waiting for something to happen.

It doesn’t cost much to call me to discuss your situation. I’m not hidden behind a wall of gatekeepers. Even if your prospective clients are. I can create the message to wake them up and get them almost lusting after your product or service. 
 I even answer my phone one weekends.
Linwood Austin
Top Advertising Copywriter
PHONE; 801-895-9598

P.S. If you’re already a decent Linkedin “message” writer… and you’ve got that covered, you might want to call me anyway, why? I have some linkedin tools that can somewhat “automate” your Linkedin marketing effort. Just thinking.

February 14, 2019

I could make the argument, that every successful business is in the NEWSLETTER BUSINESS.

Filed under: Copywriting Tips — linwoodaustin @ 5:32 pm

Screen Shot 2019-02-13 at 9.37.13 AMAnd what I would mean is that, every successful business is constantly educating, and story-telling their prospects and customers… until they buy. Remember the old SEARS CATALOG??… it was essentially a BIG FAT “newsletter”. It was jammed packed FULL of interesting ad copy.

Have you seen the TRADER JOE’S instore catalog?
It’s full of story appeal info about the crap they sell.

And consider IN AND OUT BURGER. Their table place-mats TELL THE FULL STORY about their burgers and their business model. Again, STORY APPEAL.

My point: A lot of business success FLAT OUT DEPENDS ON YOUR STORY and how well and how much you tell it. And get this: a so-called “NEWSLETTER” is a perfectly fine way to get your story out there over and over again. Magic happens.

Shhh… THE MOST PROFITABLE business model out there is the “newsletter” model. One newsletter publisher was raking in about $1 million dollar per year per employee, in their heyday. (Message me, and I’ll reveal which one.)

Again, no matter what your product or service, you would do well to fancy that you’re in the “newsletter” business about that particular line of merchandise. Need some ideas?

My number is 801-895-9598

July 12, 2016

How To Quickly Build A Network Marketing Downline Of 100 People In Your MLM Business Using a Powerful “Sales Letter”.

Filed under: Copywriting Tips — linwoodaustin @ 8:53 pm

LinkedIn Friend,

I don’t know if you’re into MLM’s or not… but check this out…

 

Good News For Network Marketers

How To Quickly Build A Network Marketing Downline Of 100 People In Your MLM Business Using a Powerful “Sales Letter”.

Note: 100 People Turns into $10,000 A Month In Almost Any Network Marketing Opportunity.

Surprising New Way You Can Make A Decent Income In Almost Any Network Marketing Company.

FORWARD THIS TO EVERY Frustrated MLMer YOU KNOW

 

Dear Friend and Network Marketer,

 

A few years ago, Mark Yarnell wrote a book called …

“How to Become Filthy Stinking Rich In Network Marketing …
Without Alienating Your Family And Friends

If you read the book, you’ll learn a lot about marketing, period. Not just network marketing.

 

Here is how the numbers work with Network Marketing (also called Multi-Level-Marketing):

 

If you were to open up a book store, a restaurant, a shoe store, a plumbing company… etc… you could spend perhaps $100,000.00 (one-hundred thousand dollars) or more just to open your doors.

And… you know in your heart that you could NEVER survive by selling your products or services to just your family and friends.

No. With those kinds of businesses… you need hundreds of customers each week… or hundreds each month… thousands of customers each year just to make a go of it.

But with a typical network marketing opportunity (MLM)… generally speaking… you only need 100 people in your down-line—as customers or distributors… and you’ll make about $10,000 per month.

How it is possible? Because … generally speaking… if you get just 100 customers in your down-line… in a typical network marketing company… 80 people will do little or nothing for you.

But… and get this… 20 of those customers-distributors will be so excited about the opportunity… that they will go out and hustle and generate a down-line under you and them of some 10,000 names… and you’ll make about $1 per name per month… no matter what the company “compensation plan” is.

All network marketing companies give you some bonuses along the way for recruiting people personally… but the real kicker is – you’ll make some $10,000 per month by just bringing in some 100 people into the network.

For example, when you personally recruit 5 people, the MLM company might give you a bonus of $100 per person as you begin to grow your business. But that is not the point here.

My point is about the money you’ll make on the whole downline. And it generally works out that recruiting 100 people will turn into a downline of 100,000 names… and you’ll make $1 per name, per month.

Listen, I know one lady who recruited only 3 people into her MLM and ended up making $5,000 a month off the efforts of those 3 recruits. How did that work? It’s because the 3 people she recruited were her 3 adult sons, who were very excited about the opportunity. And her adult sons created a downline so big that this lady never recruited anyone else… yet she made some $5,000 bucks a month from her sons’ efforts.

Again, Generally speaking, get one hundred customers/distributors and you’re almost guaranteed a $10,000 per month income. 80 people will be lazy and do nothing for you. But 20 will make it all happen.

NOTE:… These are much better numbers than trying to open up a book store, hair salon, coffee shop, etc.

THE MAIN PROBLEM WITH NETWORK MARKETING:

The main problem with network marketing is that… most folks who jump in don’t know much about MARKETING.

Marketing is the missing element for most folks who join a “network marketing” company.

It does not cost much to jump into a typical network marketing company. You can get into almost any of them for $300 bucks… sometimes $1,495… depending on the level you want with the commission package and positioning.

So, the cost to join any MLM is way cheaper than opening up a regular brick and mortar store or restaurant, etc.

But after you join one, then comes the question of HOW DO YOU MARKET IT?

AND that’s where most folks lose it. They try to sell it to family and friends… and when family and friends are done laughing at you, you’re stuck. You might even think of quitting.

What you need is a customer or prospect universe that is bigger than your family and friends. Way bigger.

And I’m here to give it to you.

And I have the perfect SYSTEM to market your product or service to… if you’re into network marketing.

It’s a very special collection mailing lists I have, of people who are looking for a new income opportunity. AND… All you need is the RIGHT NETWORK MARKETING SALES LETTER.

I personally hate cold calling people on the phone. But I love direct mail. I have made a lot of money by mail over the last 30 years.

Since the late 1980’s I have created more, high-profit, sales-busting “direct marketing” sales letters than anyone you’ve likely ever met.

I’ve written sales letters that were mailed out to millions of folks selling everything from financial information to cars and furniture… and everything in between.

I know direct mail works. Even in this age of internet this and web site that… direct mail sales letters are still the overlooked darling of the marketing universe.

 

Even the high and mighty Google uses direct mail to build their business.

Yes, it’s amazing but true. Google has a big direct mail campaign going on year after year to build their business.

But I want you to know that, even YOU can use a sales letter to build your network marketing business down-line and never have to make a cold-call again.

And live a happy, prosperous life.

The secret is in the mailing list… and the sales letter itself.

You see… you can’t use just any list… and you can’t use just any letter.

The mailing list has to be warmed up to the idea of buying from you.

 

And the network marketing sales letter has to be charming, helpful, informative and have elements of story appeal in it.

If the people on the mailing list are right… and the letter is strong…. I’ve seen as much as a 12% response to the mailing.

There are many thousands of people right now… all across the country who are desperately looking for an income opportunity. And many who will say YES to your offer– if it’s presented in the right kind of way.

Here is how a network marketing sales letter would work for you.

I’ve told you that with most MLM opportunities, you only need 100 people in your down-line to make some $10,000 or more each month.

Most mailing campaigns of this type are done to a mailing list of 5,000 names of hot or warm prospects. And if we just get a 2% response – signed up with you… there’s your 100 customers… and you’re on your way to making your $10,000 a month.

Don’t think that direct mail “don’t work”. It does work. If done right.

 

You don’t have to mail out all 5,000 names to see if it works for you. You can mail out 25 or 250 or all 5,000.

The right kind of letter to the right list is magic when it come to sales, profits, income and a better life.

The wrong letter to the wrong list is a waste of time and money.

I talked to a network marketer the other day who snidely said “Direct mail doesn’t work… I used to own a restaurant and I used direct mail and it just don’t work.”

He couldn’t hear what I was saying.

I’m saying YES the right letter works to the right list. His mailing effort for his old restaurant did not work… why?… I don’t know, we didn’t go over it.

But even a restaurant can find direct mail profitable if they use the right letter to the right list.

(HINT: I can get the mailing list of everyone who’s going to have a birthday coming up soon… and the people on that list would really respond to a special offer from a restaurant to come have the party there.)

(SECOND HINT: I had a client, years ago, who would “mail like hell” to his own customers’ mailing list to get them to come back and he had tons of REPEAT BUSINESS. Wildly successful.)

Onward.

Do you get my meaning? … If you don’t have a “marketing plan” for your network marketing business– You’re going to be stuck trying to sell your network opportunity to your family and friends… or stuck making endless cold calls on the telephone. Don’t do that. You’ll get burn out. No good.

 

Grab your phone… call me.

“I Will Create Your Network Marketing Sales Letter.”

And You Can Use This Sales Letter In Your Network Marketing Business to Become “Filthy Stinking Rich”

Without Alienating Your Family And Friends.”

 

Here is my number: 801-895-9598

I’ll create a “killer” network marketing sales letter for you. And give you a “killer” mailing list of thousands of names.

When you call… Let’s talk about what network opportunity you’re involved with. Let’s talk about what kind of letter might work for you. Let’s talk about what kind of mailing list would be best for you.

The secret to making this work is the story, the appeal, the benefits, the “reason why”… and mailing out to the right list.

For years and years I lived and breathed direct mail sales letters. Selling everything from water heaters to weekend seminars to high-paid investment advice for various customers and clients… all by direct mail.

I used to look over the fence that “those MLM guys” and wonder what the heck they were doing. I couldn’t figure the whole industry out. Not until I read Yarnell’s book “HOW TO BECOME FILTHY STINKING RICH”…

And not until I discovered that, generally speaking, you only need one-hundred customers or distributors in your down-line… to make some $10,000 a month… then it all made sense to me.

Mark Yarnell was a network marketing man. He knew you MUST reach out beyond family and friends to make any real money in this business.

I am a direct mail marketing man. I write sales letters for network marketers. I have taken the time to discover what works in network marketing… and how best to BLEND the network marketing message with direct mail marketing.

SO…

I’m here to tell you… To get one-hundred people signed up under you… the quickest way is with a direct mail campaign… written in the right kind of way… and mailed to the right kind of mailing list.

Mail 5,000 letters… and you get the action you need to have the 100 customers you need to make this magic happen for you… with an income of some $10,000 per month.

Once you start getting $10,000.00 per month… your cash flow will go on and on for quite some time.

One network marketer I spoke with stopped marketing after he got enough downline customers to make some $2,000 per month. And he got $2,000 per month for about 15 years before his income started falling off because his downline fell apart. Maybe some of them died. Maybe they just moved on. Attrition happens. It’s ok. Just call me and let’s rebuild your downline.

Are you game to talk?

Here is my number: 801-895-9598

I know that direct mail sales letters work. It even works for network marketers. IF you do it in the right kind of way.

One guy using my method was told by his CPA that he would have to quit the network marketing business until his divorce was over. His wife wanted a divorce. And he was making good money using direct mail to build his network marketing downline. He quit network marketing and went through the divorce totally broke. After it was over, he hit the mail again… and GUESS WHAT… he quickly build his income again and he loves direct mail.

 

This is a special offer to serious MLMer’s who want a real solution to their marketing challenges.

Over the years I have used my direct mail marketing skills to help clients sell millions of dollars worth of products and services in every kind industry you can think of.

I’ve even made a nice chunk of change for myself testing my ideas in various MLM’s. I’m offering to help you solve a real problem. To help you build a downline no matter what MLM you’re involved with.

I know direct mail will work for MLM’s as well as it does for many other kinds of businesses out there. (Remember, I said that even Google uses direct mail.)

I’ve written sales letters for some of the biggest publishers in the country. I’ve written sales letters for some people you may have seen on Donald Trump’s Apprentice TV show. I’ve written mailing packages that helped build a customer buyer’s lists of some 10 million names or more.

I can help you market your network marketing opportunity.

It will cost you a small investment of $995 to have me write your package and help you get it in the mail.

The costs to have me create a sales letter for your network marketing business is small compared to floundering around trying to sell your opportunity to friends and family.

The goal of getting $10,000 every month for a long, long time… by recruiting about 100 people into your down-line… makes this a reasonable offer.

I’ve been called one of the top ten advertising copywriters in America.

And I didn’t arrived at that level of skill overnight.

I’ve spent many a year studying the science and art of what works and what does not work in direct mail marketing. I’ve spent millions of dollars of my own and client’s money in testing and proving selling ideas … measured only by sales and profits… in real world situations. My ads and sales letters were never created to win awards or look fancy with over-the-top graphics. No. My ads and sales letters are created to win sales.

I’m telling you… you don’t have to wish and hope… for success… in network marketing. You don’t have to do three-way-calls with your upline guy. You don’t have suffer the scorn of your family and friends who are sure you’re into some “pyramid” scheme. Every company, every business is a “pyramid” with the CEO at the top and the workers down below.

You can be smart and let me help you put together a direct mail campaign that you can send out in small batches… until you get a large enough down-line to more or less retire.

You’d be smart to pick up the phone right now… and put my skills to work for you.

The right letter to the right list is magic. I can make that magic happen for you.

I’ve helped others… now it could be your turn.

My services are not expensive.

But I’ll tell you what really is expensive…

  • It’s expensive to do nothing.
  • It’s expensive to run an ad or mailing campaign based on hunch or intuition. Not on time-tested, scientific, proven marketing principals.
  • It’s expensive to run a “little ad” for say $100 that brings you no calls and no sales.
  • It’s expensive to spend hours and hours on the phone chasing after people who resent telemarketers.

My services are cheap by comparison.

Depending on your MLM… I’ll craft a unique, powerful, charming and friendly sales message. A letter that asks the reader to say YES and join with you in the adventure of a lifetime.

And I’ll help you get it in the mail… and get your phone to ring… with buyers, customers and opportunity seekers ready and willing to sign up with you.

Are you game to talk?

I am yours,

Linwood Austin

Linwood Austin– Advertising Writer

Direct Response Advertising Man For The Network Marketer

And THANK YOU, in advance… for giving me the opportunity to contribute to your ongoing success.

Here is my number: 801-895-9598

Email: yourlinwood@gmail.com

CONCLUSION:

Marketing is everything. Even if you own a hot dog stand. You don’t own a hot dog stand, you are in the marketing business. And marketing is NOT about having a better hot dog. Marketing is all about finding a HUNGRY CROWD. If you find a HUNGRY CROWD… you can sell so-so hot dogs. Marketing is about markets. If you mail out your sales letters to people who are already looking for an income opportunity, THEY will be more likely to buy your income opportunity, your network marketing products and service, your MLM.

April 14, 2016

GUARANTEED: YOU CAN USE THIS LETTER FOR MAYBE 20-YEARS.

Filed under: advertising,Business copy writing,Copywriting Tips — linwoodaustin @ 2:51 pm

GUARANTEED: YOU CAN USE THIS LETTER FOR MAYBE 20-YEARS.

DEAR MARKETING Friend,

When you write letters to get new customers, new sales, and increased profits… well, that’s one thing.

Why? Because markets change. Products change. Vendors change. Times change. And broadly speaking, a good sales letter, web site or print ad will have a shelf life of maybe one year.

NOTE: I’ve create some marketing sales letters that were used by clients for 7 years or more. That’s pretty good. But uncommon.

But there is one letter YOU MUST WRITE… that can be used for some 20 years or more. What is it? Just this….

It’s called – THE POST-PURCHASE REASSURANCE LETTER.

This is a letter you send to each and every buyer, which tells them how smart they are to buy your product or service. It’s especially important if you sell a high-ticket item.

Why do you want to send out this letter?

Because it cuts down on refund requests. It also makes folks feel good about buying from you.

And quite often, once someone buys your product, they finally want more REASONS WHY they bought it. They bought it for the benefits your product offers… of course… but once they buy it, often the wife or the neighbor or the boss… will ask them –“Why did you buy that?”

And once someone asks that question, they want ammo… they want to be able to rattle off all the reasons WHY they bought it… so they look smart… instead of stuttering and begin doubting why they bought it.

Another reason you need a POST PURCHASE REASSURANCE LETTER is this… you can use the letter to up-sell, cross sell, or resell them.

Face it, marketing is more than just getting a customer. It’s often about KEEPING a customer. And getting customers to REFER your business to others.

You can write this letter for yourself. Or you can get me to write it for you.

The cost? Hmmmmm… How about I create a POST PURCHASE REASSURANCE letter for you for the low, low price of $995.

In order to do a good job on this letter, I’ll have to ask you a few questions about yourself, your product, your service, your goals, etc.

Then, I will weave together a letter that compliments your customer and reassures them that they made the right decision to buy from you.

Are you game to do this… ?

Let’s talk.

Linwood Austin

Adman

801-895-9598

yourlinwood@gmail.com

PS this price is good for 10 days only. Hurry. Call me.

April 13, 2016

RE: THAT SICK FEELING YOU GET WHEN YOU LEARN YOU’VE WASTED TONS OF TIME AND CASH ON THE WRONG WEB SITE STRUCTURE.

Filed under: Copywriting Tips — linwoodaustin @ 2:46 pm

RE: THAT SICK FEELING YOU GET WHEN YOU LEARN YOU’VE WASTED TONS OF TIME AND CASH ON THE WRONG WEB SITE STRUCTURE.

PRIVATE CONVERSATION: RANKING GOOD ON SEARCH ENGINES TAKES “DEEP STRUCTURE”

DEAR BUSINESS OWNER, MARKETING FRIEND…

Last week I got a sales letter from some outfit that had a “shiny new toy” for driving traffic to your website. The sales letter was pretty good. So, I forwarded the email sales letter to my personal SEARCH ENGINE ROCKET SCIENTIST Wesley The Man Walden.

“Hey Wes,” I said.. “What do you think of this? Should we buy… or forget it.

Here is Wes’ reply to me:

WES SAID: “I liked it years ago and paid for it.  Have not used it much.  It works, just busy with making money and having ONE more thing to pitch in the fire (that I do NOT control) is just not something I like to roll with.

“With the comings and goings of vendors on-line, I wait a year or so to see if they are going to grow or fold.

“I hate spending hours of time learning something, integrating it – to see it fold.

“Sometimes going back through and reworking things = takes a lot of time…time I do not get paid to take….but have to – if I integrate it into my structure deep enough.

(LINWOOD’S NOTE: BUILDING THE RIGHT KIND OF “STRUCTURE” TO INSURE SEARCH ENGINE SUCCESS TAKES TIME. DEEP TIME.)

WES CONTINUED:

“But for playing around with and doing crazy things with – it’s totally worth it –  I would think.  The only other thing is, I am a long-term guy.  I build authority in sites and have good trust flow with Google.

“When you use SAAS tools, you are effectively giving a link to their tool.  Your site will suffer a loss of link power for every link to post.  Therefore, the tools you use will take a little juice from your site.

“If you are using this type of tool to place links in an article (just anywhere) and like the trick of the SAAS tool…then you are embedding the SAAS tool deep into your structure.  So, you MUST make sure the tool and your links keep working – or else your entire plan becomes worthless.  But still – your tool will never rank – so the staying power is nil to non-existent.

(LINWOOD’S NOTE: AGAIN, NOTE THE IDEA OF “DEEP STRUCTURE”)

WES CONTINUED:

“What do you think?  In the world of direct marketing – you send a letter or postcard, and that’s done.  In the on-line world – your post, article and links will stay around forever as long as everyone is paying their bills – or they don’t sell out to a competitor or nincompoop and get shuttered. That’s all for today.  Back to work!”.

– – –

(LINWOOD’S CONCLUSION: If you want more customers and more sales you must market in the right kind of way. And the right kind of website marketing requires more thinking and planning than some other kinds of marketing. But if done right IT REALLY PAYS OFF. We’ve created websites that rank high, high, high… for even the most boring kinds of products and services. Shoes, heating and air conditioning, furniture, etc.   – You don’t need an exciting product or service to beat the competition online. But you do need to build “deep structure” and have all the pieces working in the right kind of way. Links, back-links, videos, comments, url-pages, updates, keyword analysis, blog posts, email capture forms, follow-up email messages and offers… it takes BRAIN MUSCLE. And I don’t recommend anyone attempt to go it alone. And I don’t recommend you just rely on some young punk with a graphic arts background to make you a “pretty site”. NO. You need help from someone with DIRECT RESPONSE experience and tons and tons of online marketing saavy. I confess… I’m just a copywriting hack… even though copy is important… even vital… you must, must, must… put that copy online in the right kind of way to SKYROCKET YOUR RANKINGS, GET FOUND AND CONVERTS WEB SITE VISITORS TO CASH.

GET ME?

IF YOU have a web site… and it’s not doing the trick for ya… right now… you’re not getting traffic and sales… you should at least hire us to do an complete analysis.. and give you a written report on what’s going on with your site.

What you see and what Google sees are often two different things.

Google will hammer you for a great variety of reasons. We’ll not only look at your site – front and back… but we’ll look at links related to you coming at cha and leaving your site… for whatever we can find.

We recently looked at a contractors’ site and discovered he had some cheesy “good testimonials” that were obviously kinda fake. We found he had some bad reviews that could have easily been removed. We found he had not updated his social media page in years. WE ALSO FOUND his URL was being FORWARDED TO someone else’s domain… It “looked” good but Google will never give him any ranking power with that redirected-forwarded structure.

Every day you sit around with a web site that is not sound structurally… you’re losing money.

We’ll give you a complete analysis for the low, low price of $1,495.

You may get a sick feeling in your stomach with what we discover. But after we find out what’s good and what’s bad about your site.. you’ll be able to really move forward with the whole “online marketing thing”. And cash-flow will improve.

Also… we discovered that this contractor was paying DEX a big chunk of change each month for traffic… which the contractor DID NOT CONTROL. Dex was totally in control of his links and traffic, etc. He did not like that idea.

Control… and cash-flow… the two key elements any business owner really wants.

Pick up the phone and call me RIGHT NOW… let’s find out what’s going on with your web site and why it’s not bringing you more leads and more customers and create a dynamic plan to get it fixed.

Here is my number: 801-895-9598

My name is Linwood Austin
Adman

 

April 12, 2016

How To Whip The Email Marketing Thing.

Filed under: Copywriting Tips — linwoodaustin @ 2:41 pm

HOW TO WHIP THE EMAIL MARKETING THING

DEAR FRIEND,

I’VE BEEN GETTING YOUR EMAILS FOR A WHILE.

I AM A DIRECT-RESPONSE ADVERTISING COPYWRITER.

Allow me to give you some ideas regarding email marketing…

Every media has it’s tips and tricks.

If you going to advertise in the newspaper… here are some rules…

  1. When measured by “cost per sale” and “cost per lead”… a full page ad is often cheaper than a small classified ad.
  2. The front page or back page gets more response than being buried on page 14 or page 40.
  3. If you can’t be on the front or back page, go for page 3, 5, or 7.
  4. Make your ad look like an editorial comment. It’s get more readership, and thus greater response.

If you’re going to advertise by direct mail, here are the rules you’ll need to keep in mind:

  1. You’ve got to go for “response” lists long before you try a “compiled” list. A compiled list is just the folks who live in this neighborhood or that town. BUT –A “response” list is those folks who actually bought something from the mail. Like buyers from catalogs or buyers of business opportunities.
  2. If you send out mail, mail it look like a personal letter. It’s likely to get opened and read.
  3. Long letters work better than short letters for the most part.
  4. Mailing to wealthier zip codes is smart. They have the money to buy your product.

If you’re going to market by SEARCH ENGNINE OPTIMAZATION… here are some rules:

  1. Update often.
  2. Use video.
  3. Don’t host of cheap servers… the search engines will hurt you if you’re shoved onto a server that has thousands of others.
  4. Get good linkbacks.

If you’re going to market using TV… here are some rules:

  1. Late night ads are cheaper but the audience is more responsive.
  2. 60-second ads bring more response than 30 seconds.
  3. Infomercials are often more profitable than one-minute ads.

I’m telling you these things to show you that I love all media. I’m an Adman. I love any media as long as it makes you money. But I’m writing to tell you there are rules to make your email work. And I will put the power of these email rules to work for you. Email marketing is twicky. Very twicky. It’s so easy to get lost in the fray. If your prospect gets dozens or hundreds of emails each day… you’ve got to stand out with the right kind of subject lines. Once they open your letter you’ve got to do at least six things…

  1. You’ve got to attract
  2. And hold
  3. the maximum amount.
  4. Of the right kind of people
  5. You’ve got to tell them a SELLING STORY
  6. And getting the desired reaction.

BIG EMAIL SECRET:

But one secret that I’ve discovered is that FOR each “selling offer” – in email – you’re going to need to create your offer in a 5-step process. And thus each OFFER is really wrapped in 5 emails… sent out one a day… until they get the complete series.

Not only do you need to be a good copywriter… but knowing this structure just might blow your socks off. Depending on your offer, you just might see results from your email marketing that will make you a believer in marketing once again.

With this thought in mind, I propose to create a series of 20 emails for you, selling 4 different offers… for the killer price of $2,995.

That means I’ll create a month’s worth of emails for you… to go out to your list… to sell your product or service… with 4 different offers.

And let me tell you… the “offer” is everything.

Example: You can have a 50% off sale. Or you can have a “buy one get one free” offer. (Note: a “buy-one-get-one-free” offer will get more response than a 50% off sale.)

If you want to do this… we need to talk. I have a specific set of questions that help me get up to speed about your market, your product, your service, your competition, etc.

I guarantee you I’ll create your email campaign based on the latest RESPONSE DRIVEN triggers and build your message so that your customers and prospects almost lust after your product or service.

I’ve created ads and marketing messages that have brought in millions of dollars worth of sales in everything from cars to real estate to books to seminars to membership clubs to income opportunities etc.

Creating 20 emails… (4 offers with 5 letters each) is a lot of work. It’s going to take some brain power and I’ll likely wake up in the middle of the night with some “breakthrough” idea about your product or service. But, I’m offering this discounted price in the hopes that you can I can work together for the long term. A “let’s get acquainted” type of thing. And… If I can contribute to your ongoing success we’ll both be thrilled.

Creating response-driven marketing is what I do. And you should take advantage of this low price and put me to work for you.

NOTE: I can only commit to taking on 2 or 3 clients with this offer. I won’t have the time to devote more creative work than that. Don’t pass this opportunity up.

Who should take me up on this offer?

You should if you’re serious about increasing sales and profits.

You should if you’re facing stiff competition and sales have been in a slump.

You should if you’re selling high-ticket items and you want the sales process and the sales cycle to be smoother.

You should if you’re selling a small-ticket item and you want quicker response and larger volume.

Listen, Selling is part art and part science. Selling face to face is one thing. But selling by email is it’s own little universe. You’ve got to be charming, helpful, persuasive, appealing, and results oriented.

Don’t leave your marketing up to chance, hunch or opinion.

Pick up the phone and let’s explore the possibilities now.

Every medium has it’s quarks. And email can be frustrating if you don’t know what you’re doing.

I’ll do it for… if you can act promptly.

Yours for success.

Linwood Austin

Adman

Phone: 801-895-9598

Email me here: yourlinwood@gmail.com

 

 

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