Diary of an Ad Man

September 23, 2013

Clyde Bedell Was One Of The Greatest Advertising Minds In The History of Advertising.

Can Bedell’s Brain End Your Money Worries For Good?

“In 1935 Ford Motor Company had been Getting Their Butt Kicked by GM Every Year… For Nearly 10 Years.

Then they hired this man…”

Clyde Bedell Can Teach You How To Create Your Ads To Make Money

Clyde Bedell The World’s Greatest Advertising Teacher

Clyde Bedell

1898-1986

Mr. Bedell was famous for his advertising genius. His campaigns had generated millions upon millions of dollars in sales and profits for a great variety of marketers in all kinds of industries.

When Ford hired him in 1935, he used a simple, but powerful “overlooked” marketing technique to SKYROCKET Ford’s sales and profits FAST.

Then…For the first time in ten years Ford outsold General Motors. And it was all due to this simple marketing “trick” that anyone can use—in any industry… any kind of business… in any economy.

But most business owners and ad creators overlook it time and time again.  I’ll tell you what that secret was, if you want to know—just call me. (801-895-9598)

It’ll take about 7 minutes to explain it—But first, read this entire letter to discover how to master ALLLLL of Bedell’s amazing marketing secrets for yourself.)

Listen. Clyde Bedell’s amazing marketing techniques have been used over the years to sell countless billions of dollars worth of automobiles, household goods, professional services, and scores of other products and services since the 1930’s.

I’ve been called “Bedell’s most famous advertising student.” In the 1980’s I studied all of his books, notes, theories and even studied advertising under his son (Barrie Bedell) who took over his Dad’s business when Clyde retired.

PLEASE NOTE: Nearly 45 years ago, the “Newspaper Advertising Executives Association” commissioned Clyde Bedell to create a SYSTEMATIC APPROACH to his advertising creativity.

They wanted… an advertising “system” that would be EASY TO USE, THOROUGH AND REVEALING.  Most of all, they wanted a system that would show any business owner or advertising creator THE EXACT WAY TO CREATE ADVERTISING that would bring in HUGE response. MAXIMUM PROFITS IN MINIMUM TIME.

Of course they would choose Clyde Bedell to create this “systematic approach”. He had a clear track record for turning wasted advertising dollars into massive profits. His credentials could fill a small book— His knowledge had already filled several books.

He commanded perhaps the highest fee for his services of any marketing consultant of his day — He was worth every penny of it. As I recall, Ford paid him $40,000 (in 1935) for his marketing services.

In today’s dollars, that would be a cool million. Imagine that. Imagine getting paid $1 Million Dollars for “one marketing idea or technique”.

Mr. Bedell understood the consumer’s mind as no other. He also understood the advertiser’s need for profits. (Some stupid people thinks that “profits” are sin. But the truth is—LOSSES are sinful. Not profits.)

Over the course of 40 to 50 years Mr. Bedell carved out a systematic approach to advertising… by which any business owner could rake in big profits, no matter what size advertising-budget he had. And no matter what the economy looked like.

That systematic advertising approach was finally organized and published at the request of the Newspaper Association. That “system” is now a rare, hard-to-find advertising training course. And I am offering this training course to you right now.

This advertising training course is called:

How To Convert White Space Into Advertising That Sells

This advertising training course consists of 14 oversize manuals (11″ X 14″) which contain 15 parts. They reveal the most profitable advertising strategies and marketing techniques that any business could ever hope to find.

If you want to increase the power of your advertising and marketing… and make sure you get maximum profits, stop what you’re doing and get your hands on these manuals right now.  Remember, they were originally published in 1963. And they were gobbled up by the Newspaper industry to encourage business owners to advertise. But I have access to the few remaining copies that are still available. And I can get you a set of them for FREE, if you respond NOW. See Below.

Here is a teaser of what you are about to discover in Mr. Bedell’s Advertising Course.  How To Convert White Space Into Advertising That Sells

PART 1—–

THE ADVERTISING JOB.

• The key truth to all advertising • The 3 minimum requirements every ad you run should meet • The true definition of “selling” • The only 3 ways on earth to sell things! • A Marshall Field ad created to discourage reading—DO NOT IMITATE IT • A POWERHOUSE FRIGIDAIRE ad most merchants think is bad until they learn the fact of how profitable this kind of advertising really is. More LAZY ads, and ads that REALLY WORK • Learn “HOW MUCH SHOULD I SPEND ON ADVERTISING?” • What is the TRUE definition for a “store”?

PART 2—–

THE SIX FOUNDATION TRUTHS.

WHAT ARE ADVERTISING BARBARIANS? • How to know when you are about to “waste” your advertising dollar • TRUTH #1: The truth about SELLING-and SERVING • TRUTH #2: The true reason people BUY— if you don’t know the answer you will lose before your begin • Why people are suspicious about advertising and what you can do about it— TRUTH #3: How do you get prospects to believe you. TRUTH #4: • Exactly how much you should say about your product or service— how much will they read—when do you stop • When should you advertise—the exact time is revealed in TRUTH #5  • How to use the 6 foundational truths to skyrocket your sales and profits. Plus, 51 ads analyzed for their wisdom and profitability.

PART 3—–

THE RAW MATERIALS OF ALL GOOD SELLING

How to dig these essential (raw) materials out of your product/service and put them to work for you.  Two Cadillac ads that were starving for these RAW MATERIALS. Two competitors who stole market share by including them • The shocking case history of 3 advertised chairs and what it means to your company • See the real estate classified ad that brought in over 200 responses by exploiting the weaknesses of its own “RAW MATERIALS” •

PART 4—–

THE GREAT HEADLINE INGREDIENTS.

The headline is the 2nd most important part of your ad • Does your headline have a concealed message? This part will help you write headlines that jump off the page and grab your prospects before they have a chance to get distracted. Whether you PAY for ads or CREATE them you should know these 5 headline ingredients • Plus the 12 rules for strengthening your headlines. More example ads used to show you how to create strong headlines.

PART 5—–

THE BODY COPY—WHERE THE SELLING GETS DONE!

Once you have captured attention, this is the beginning of how to convert prospects to your offer • How to sharpen and whet desire for your product or service • The AIDCA formula and it’s impact on your message • Four major selling rules you don’t want to forget • Ads for watches, furs, lipstick, auto repairs, TV’s and crabgrass killer. What were the results? How to improve them!

PART 6—–

BODY COPY- CONTINUED-

How to carry maximum conviction and have your message believed. The 7-fold-Problem your ad faces and how to conquer it. Four more selling rules that you must abide by or suffer financial loss. More ads analyzed for their effectiveness, plus case histories.

PART 7—–

HOW TO ASK FOR ACTION AND GET THE BUSINESS!

Do your ads help your competitors as much as they help you? Here’s how to make them sell for you alone. Another four selling rules to profit by • Methods by which you can double the selling power of your ads • 20 reasons why a weak ad might succeed. • 25 factors why a strong ad might fail and what you can do about it. • Analysis continued…more case histories reviewed.

PART 8—–

HOW TO WRITE FOR EASY READING AND PROFITABLE RESULTS

This can make the difference between the life or death of your ad. 7-vital-rules for ad-writing • How many syllables per 100 words should your ad contain? •What approach can you take to sell something everyone is tired of hearing about? • Don’t create or pay for ads that do not follow the directives of this section.

PART 9—–

THE PROPER COMMUNICATION THROUGH LAYOUT AND TYPE!

No matter what you say in your ad, if you don’t create an ad for maximum readership you will not get maximum readership! The wrong layout will kill readership and thus your response. This section tells you how to layout your ad for maximum readership. • The vital truth about how people read ads can now be used to boost your profits. • More ads analyzed for effectiveness and case histories.

PART 10—–

COMMUNICATION THROUGH LAYOUT AND TYPE CONT’D—

The secrets of using plotting paper to capture maximum attention • The 10-steps to take to achieve a good layout. • More ads analyzed for visual appeal and profitability. • Interest, persuasion and especially communication should be the top priority in understanding for anyone who pays for or creates ads. You will learn this in this section.

PART 11—–

COMMUNICATION THROUGH LAYOUT AND TYPE CONT’D—

How to make your own adverting rates using these layout secrets • Secrets of eliminating guesswork for your advertising • Actual “bad layouts” of ads and how to improve them • 26 concise hard-hitting guidelines for the way you must design your ads- follow them and you almost can’t lose • Why a sudden change in your advertising can be dangerous • The 4 creative-weaknesses that will blight your advertising and how to master them.

PART 12——

THE SECRETS OF “FOLLOW-THROUGH!”

In-store and in-house sales support can add volumes of profits to the strength of your advertising. This section shows in great detail how to plan it, orchestrate it, and profit from it • Step-by-step case history of one business that followed Bedell’s methods and watched the cash-flow skyrocket.

PART 13

DEMAND THESE STANDARDS! INSIST ON THESES RULES! AND USE THIS MINIMUM CHECKLIST!

Here is a gold mine for the smart entrepreneur and business owner who wants maximum profit from his/her advertising. A summary of all the PARTS of a great ad. This section will help you eliminate the waste that is so common among advertisers • Contains every checklist by which you should measure every marketing communication. This part alone is worth the cost of the complete advertising course.

PARTS 14-15

PROFITABLE CONCLUSIONS AND SELF-TESTER AND INDEX

The 3 principal functions of language. How to get the “BEST OF ALL” selling ideas into your headline. Involving the reader. Secrets of making CLASSIFIED advertising pay you big results • Plus a complete A-to-Z index to help you retrieve vital information quickly.  More than 90 additional ads reviewed in this issue.

No matter what kind of business you’re in…

You need to get a copy of these advertising training manuals.

• You will increase your store traffic, web site traffic, response rates, using email, snail mail, space advertising, brochure advertising, and more.

• You will increase your sales and your profits.

• You will lower your costs per item sold.

• You will never again be stumped for an “Advertising Idea”.

• Plus, you will know in advance if an ad is worth running.

• AND, you can use these advertising manuals to make sure your advertising and web site creators creates ads based on a scientific approach— not on hunch, intuition or mere opinion.

 Friday 2 P.M.

Here is my number: 801-895-9598

     Dear Marketer,

This is my personal story about my “Bedell Discovery”. My name is Linwood Austin.  Before I retired (semi) I ran a “hot shot” advertising agency. We were known for getting high response rates to our ad campaigns. My “secret” was this — I considered Clyde Bedell to be perhaps the greatest advertising mind our country has ever seen.  And I was his most famous student.

Bedell’s powerful, high-response techniques have sold billions of dollars worth of cars, furniture, real estate, consumer goods, memberships, professional services, and more… all during the 30’s, 40’s, 50’s, 60’s and beyond to today.

I am writing to offer to you a complete set of his rare, amazing, profit-generating, advertising training manuals. This advertising training course contains the secrets that can literally EXPLODE YOUR PROFITS overnight. They have done so for countless others. And they will do so for you.

If you advertise at all— in any media—internet marketing, print, TV, radio etc., you simply must stop what you are doing and get Bedell’s advertising training course.

All it takes is a phone call, and I will rush your set off to you. Hurry- Only a limited supply remains.

Bedell wrote several books about proper advertising methods in the 1940’s. He measured the success of an ad in SALES not useless “praise” or compliments. However… These advertising training manuals are unique. They are made for action. They are made for FAST results. They are made for the advertiser who wants profits. Now.

When I was a young businessman, I found one thing increasingly frustrating…  — ADVERTISING!

Oh… Sure, I knew “all about” advertising – just clip out a picture of your product – tell a little about it, give the price (or don’t give the price) and the customers will come flooding to your door, right?  Wrong! Wrong! Wrong!

I can’t even begin to tell you how frustrated I used to be with my attempts to make advertising work for me.  I dreaded it when media reps would show up at my store-front from the newspaper, radio or TV station. Etc.

I knew I should be advertising. I knew many successful companies had no problems with advertising (or so I thought). I knew that I was not going to achieve the level of success I desperately wanted without advertising, but for the life of me, I just couldn’t get it.

I couldn’t make an ad that would knock anyone’s socks off, much less make my profits roll on a consistent basis.  Sure, my most loyal customers would mention that they saw the ad, but I just couldn’t figure out how to ensure the profitable success of any given ad.

ADVERTISING MADE ME SICK!

The worse part about it was the sick feeling I got in my stomach as I watched thousands of my hard earned dollars go down the drain with LITTLE OR NO RESULTS.

To make matters worse, after I read every book on advertising from the library and after buying every book on advertising at the bookstore, I was still no more equipped to tackle the job than the man who collects opinions at the barber shop.

Those books were just the mere hunches and opinions and individual experiences of advertising “professionals”. Many of them were completely contradictory.

I suspect, some of the books were no doubt written to promote their own advertising services, more than to really be helpful. In any case, these “professionals” were only telling me more ways to waste my money. Truthfully, their messages were slightly helpful, but none came close to presenting a PROVEN SYSTEMATIC method to produce PROFITABLE results on a consistent basis.

THEN—I CALLED THE “HOT SHOTS”

After 5 grueling years of frustration with my business advertising I was even foolish enough to call on a couple of advertising agencies who were supposedly “hot shots” in the industry.  I deduced from them that if I had a big enough budget they would gladly help me spend (waste?) my money.

After 5 years of this tormenting struggle I was lucky enough to stumble onto a set of Bedell’s advertising training manuals.  Believe it or not when I first saw them I almost walked on by. I thought they just looked too “dated” to be of any good.  They also looked very “retail” oriented.

By that time I had sold my “retail” business and bought a publishing business. None-the-less, I stopped, picked up one volume, thumbed through it and little by little shivers of excitement raced up my spine, as if I had found the winning lottery ticket lying in a parking lot.

I COULD NOT CONTAIN MY EXCITEMENT.

This was it!  This was the information I had been waiting for!  These were the common-sense, money-making, advertising and marketing techniques and principles, that I had searched in vain for.

Bedell’s manuals were not mere opinion.  Bedell put these manuals together after a business lifetime of intensive research; after studying many millions of dollars worth of his own and other’s advertising TESTS.

He did this after discovering, and isolating, an exact method for putting together advertising, designed for high readership, with convincing copy, tremendous impact and getting lucrative results.

Now, instead of wasting my money on worthless advertising as I did in times past, my ads almost always performed like magic. In fact, I came to expect a 21 to 45 times return on the cost of the advertising space, or I am disappointed.

Using Bedell’s method’s I became so successful at creating cash-producing ads that many of my friends and business associates started almost begging me to create ads for them.

I sold my publishing company, and I spent most of my time creating advertising, and direct mail packages and web sites, for clients nationwide, including some clients from Canada and Europe.

You see, there is no room in these manuals for groundless opinion, hunch or intuition – Bedell gives you TIMELESS, TESTED, FACTS, and PROVEN PROFIT MAKING PRINCIPLES.  These training manuals (15 parts contained in 14 manuals) will revolutionize the way you think about advertising and marketing. This course can make every marketing dollar you spend count double, triple and sometimes even quadruple, or more, the response you may have been used to.

Now, with these manuals in my hands, I was no longer sick to my stomach when I went to run an ad.  Because of Bedell, I was no longer a “fearful advertiser”. I became a “FEARLESS ADVERTISER”.  And my clients were “fearless advertisers.”

WHAT’S THE DIFFERENCE?

Not only HOT prospects buy from you, (those who already want your product or service), but you get buyers from those who haven’t quite made up their minds too. YOU’LL Even GET responses from those who have the money to spend but haven’t yet considered you or your service/product. That’s three levels of buyers!

His techniques are based on a combination of scientific principles that cover- HUMAN BEHAVIOR, READERSHIP STUDIES, AND PERSUASION SKILLS. These three fields of human study have revealed principles that DO NOT CHANGE. They are the same today as in the 1930’s. 1940’s. 1950’s and beyond to this present day.

This Advertising Training Course contains over 600 actual ads from the 50’s and 60’s.  Although they may look dated, the principals of solid money making advertising are the same today as then. Especially when advertising on the internet.

You will discover how to…

• Put ads together from the beginning to the end

• What to say in your headlines

• How to layout your ad to make it jump off the page (or the computer screen) and into the mind of your prospect

• How to keep your prospect’s interest

• How to carry-through to the right buying emotions

• Exactly how much copy you should use

• And how to get action FAST!

If you were to start looking today for what works in advertising, and why, you could spend tens of thousands of dollars and many, many years of time and you could only come to the same conclusions as you will find already detailed for you in this old, but great, money-making course.

THE TRUTH: 85% OF ALL ADVERTISING WASTES SELLING OPPORTUNITY

These manuals will help you change this sad fact.  You will learn the methods that have made millions of dollars for a vast assortment of companies great and small. You will know at a glance if an ad is even worth running before you dig into your pocket to pay for it!

(And if you don’t own a business—and you want a lucrative job as the marketing director for a big firm, you simple MUST get a copy of these training manuals. NOTE: Marketing directors often make more money than the CEO of a company. Why? Because they know how to bring in the sales. And without SALES everyone has to go home.)

Again—YOU WILL DISCOVER-

– The 6 foundation truths of all good advertising.

– The 7-fold problem facing every ad and how to overcome it.

– The 3 minimum requirements every successful advertising message must have.

– How to release the creativity needed to make ads that will bring you bushels of cash.

– How to write headlines that cannot be ignored – EVERY TIME!

– How to make layouts for maximum readership and crystal clear communication.

– How to write interesting believable, convincing, persuasive copy— even if you think you are not a good writer.

– What are scientific facts about selling.

– How to apply them to your business and your advertising.

– How to follow through with in-store displays and service to maximize the return on every marketing dollar.

– How to close each ad so your prospect is very, very motivated to do business with you — NOW!

– How to recognize your true competition and how to successfully out-compete them without out-spending them.(The answer may surprise you)

– How to intensify desire for your product or service.

– How to write for easy reading.

– 17 selling strategies to increase your ad’s selling power.

– 20 reasons why the competition’s weak ads sometimes succeed in spite of themselves and what you can do about it.

– 25 reasons why even a strong ad sometimes fails and what you can do about that.

I could go on but I think you get the point.  These are absolutely the best marketing and advertising materials your company can get hold of. And get this— they’re old… but they’re still completely relevant.

There is nothing else like them in existence.

If you are truly serious about making big money in these turbulent times, you simply must get these classic money-making tools for yourself and harness this power to make bigger profits for your business.

As the economy vacillates between boom and bust cycle, it is more crucial than ever to CUT ADVERTISING WASTE and BEEF-UP ADVERTISING RESULTS.

Don’t think for a minute that I am exaggerating the importance of this rare opportunity. Just listen to what some of the world’s greatest entrepreneurs and marketing geniuses, as well as ordinary business owners and executives, have said of Bedell and his methods,—

“The greatest thing about the BEDELL KIND OF ADVERTISING isn’t that we are making more money than we ever dreamed we could make. The greatest thing is that I am no longer a fearful merchant.

— Ed Horstman, LAGRANGE TV & ORGAN CO.,

       Lagrange, Illinois

“I was very fortunate to get my advertising education from you. After years of helping other people get rich with my advertising knowledge I decided to go into real estate, where, if my knowledge of advertising produced results, I would be the one making the money. The results have been fantastic. In just over a year— with no previous real estate experience — I have sold over 80 condominiums, — I’m just glad I don’t have to compete with advertising that is strong. Wherever there is very weak advertising, there is a great opportunity for the person who knows what he is doing.”

       —Vince Mooney, CONDOMINIUM HOME REALTORS,

        Tulsa, Oklahoma

“Clyde Bedell started me on the path to writing good advertising copy in 1950 when I was ad director of Rich’s department store in Atlanta. I still have, and use, my original notes. The principles of creating radio advertising that sell have not changed.”

       Harry Spitzer,

       SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION, INC.

“Your message is more vital than ever today with television era creative types who think their job is entertainment, not sales…and who are seemingly incapable of writing more than 20 words for any commercial message.”

       —HAYHURST ADVERTISING,

       Toronto, Canada

“I say frankly that Clyde Bedell’s course surpasses anything with which I have ever come in contact. A great feast of ideas. An inspiration for advertising men and women— equally valuable in fact to everyone who is engaged in selling.”

       — HENSON PRINTING, INC.

       Dallas, Texas.

“I’d like to thank you for contributing to my career, albeit unknowingly. I am now Advertising Director of an international business magazine. Your methods helped me get the job. You do a great job for advertising worldwide.”

        — Z Soker, ASIAN BUSINESS & INDUSTRY,

       Hongkong.

“…and of course, advertisers’ healthy reaction to these ‘uncanny’ ads that sell their heads off speak loudest of all for the merits of this course.”

       — MINNEAPOLIS STAR TRIBUNE

”From this evidence I would say that your advertising training program is highly successful… I have looked the ads over very thoroughly, and I must say these people are doing an outstanding job. These ads are really remarkably good.”

       —MERCEDES-BENZ OF NORTH AMERICA

“Before your course I worked blind, hitting the target by mistake since I did not know what I was trying to do. Your lessons opened my eyes. I was an artist. Now I am an advertising artist.”

       —A.R.C. GALAMBAS, Winnipeg, Canada

“I met Clyde through his writings. It was a momentous meeting for me— I got from him the understanding that the most brilliant scintillating work not soundly based would be a terrible waste of creative talent. And that the soundest work in the world boringly presented would never reach its target.”

       —William (Bill) Bernbach,  DOYLE, DANE, BERNBACH.

“I own my own business. When we invest large sums of money for mailings—we must get results. We don’t have a corporate slush fund to bail us out. That is why I am so sold on what we have been able to build with the help of your course.”

—Lee Rector, ISI PUBLISHING CO,

        Seaside, CA.

If you have an advertising agency or web developer working for you now, order 2 sets and insist that from now on THIS IS THE STANDARD BY WHICH YOU ARE GOING TO RUN YOUR ADVERTISING.

If they won’t cooperate— FIRE THEM.

This offer is for serious marketers only. For those who want a high return on every marketing dollar they spend. For those who will no longer tolerate wasted dollars and wasted selling opportunities.

Your advertising should not be left up to mere hunch, intuition, opinion or colorful fancy!

Believe me, whoever owns these manuals as part of their arsenal of business warfare, will have AN ALMOST UNFAIR ADVANTAGE over any competition.  They are not just advertising manuals. They are complete foundation for all your marketing.

No matter what kind of selling you do, high-end, low-end, new stuff or used (ebay?) or both, you will find these manuals very, very, very valuable.

In fact, once you experience the true value of the knowledge revealed in this set of classic, rare “HOW TO…” manuals, you would cheerfully pay several thousand dollars for your own collection (if you had to replace them).

How To Get A Set Of These Manuals For FREE

Some 20 years ago, when I was in the advertising business I used to sell this Advertising Training Course to other marketers and ad agencies for $359.95 plus $20 shipping/handling. And I got my price. Why? Because they were worth it—You know a full-page ad would easily cost you $5,000 to $10,000 or more in most average size towns. And— If you got just ONE idea out of the course which gave you 10%… 20%… 40% better response rates… it would easily recoup your money instantly. BUT you will be thrilled to know that Bedell’s manuals will give you a lifetime of HOT, PROVEN, TESTED, PROFITABLE… SELLING IDEAS.

I no longer personally sell the course…

But if you want a copy of the course, call me now…

Phone: 801-895-9598

I’ll put you in touch with Clyde Bedell’s son, Barrie.

Barrie is about 80 years old these days. But he has a handful of the courses in his garage.

I’ll send you one for something like $149.

—————————————————————————–

NOTE… What you are getting here is the accumulated wisdom of a brilliant mind. And a lifetime of work. Mr. Bedell knew how to create advertising that made big bucks for all kinds of advertisers. He was without a doubt the premier teacher of how to create advertising that sells in his day.

Now… No longer will you cringe at your advertising budget. Instead you will see your advertising investment as your first class ticket to new and greater profits.

Imagine cutting your true cost of advertising in half— by doubling your response rates.  And—Imagine customers coming to your business PRE-SOLD, making it almost automatic for your sale-force to close the deal.

Plus, Imagine your ads being so powerful that the prospect cuts it out or prints it out… and uses it later to sell a spouse (or other decision-maker) on purchasing your product or service. This course will teach you exactly how to make your ads accomplish all this and a great deal more.

Don’t delay. Get your set right away. The available supply is extremely limited. And they will not be reprinted.

They will forever end any so-called “creative block” you might have when sitting down to create your selling message.

I urge you to stop what you are doing right now and secure your own set of this profit-enhancing advertising course. You have nothing to lose and everything to gain.

     Sincerely yours,

     Linwood Austin

      Phone: 801-895-9598

Listen: Many an entrepreneur of the past has made a fortune using Bedell’s secrets. You too can reap giant rewards from your advertising using his methods. You owe it to yourself and the increasing success of your business, to get these manuals and make your marketing easier and far more profitable.

“Whoever Has The Power To Persuade (Revealed In Bedell’s Course) Can Make A Ton Of Money In His Business Even In Tough Economic Times ”—

 John King, Publisher, Future Economic Trends

URGENT!

LIMITED QUANTITY! To re-print these classic “How To” manuals would be impractical. The supply is so small that it does not warrant a mass marketing effort. This blog post won’t be read my millions, so I know it’s ok to offer this. It is offered in order to educate and inform serious entrepreneurs and business professionals. Not only does it guide the CREATOR of advertising… it also guides the BUYER of advertising services to get maximum value for dollars spent. Act today to insure that you will not be disappointed. Once they are gone, that’s it.

WHO WAS CLYDE BEDELL?

Clyde Bedell made a lot of money for Ford AND for Mercedes Benz. Mercedes was so thrilled with just an IDEA he gave them that they gave him a brand new car. That single idea made tons of money for them.

Born in 1898, Bedell found himself in the forefront of the advertising industry by the 1930’s and 40’s. While teaching a copywriting class at the Northwestern University School of Commerce, Bedell could not find a book that presented a systematic, integrated approach for the creation of selling copy; not just words for words’ sake. But powerful persuasive copy that would make advertising highly profitable.

He found no book based on the organized siftings of systematic research. Instead he found assorted intuitions and fragments of experience.

So, he wrote his own textbook, HOW TO WRITE ADVERTISING THAT SELLS, which McGraw-Hill published first in 1940. Followed by a second revised edition in 1952. It became a best seller among teachers and practitioners, and entrepreneurs because of its informal style and plentiful examples. Bedell fearlessly challenged anyone in the advertising community who based their practice of advertising mainly on hunch or intuition. He rightly challenged those who claimed to be “professionals” who wasted advertising dollars on methods long proven by research to be ineffective.

Besides writing two other books on advertising, he was former promotions manager for Marshall Field and Co. He also designed the marketing strategy that Ford Motor Co. used, the one year in ten, before world war II, in which they outsold Chevrolet.

Bedell co-founded BASIC/BEDELL SELLING IMPROVEMENT CORP. an international advertising consulting corporation whose clients include the foremost retailers and publishers around the world. He had countless entrepreneurial businesses as clients. He was the very first person elected to the RETAIL ADVERTISING HALL OF FAME. A whole book could be written about his long life and career, his principles and integrity. It was also said of Bedell that he spent his whole career not just pointing the way to more profitable advertising, but making better citizens.

April 15, 2021

“If You Can Lick a Postage Stamp, You Can Build a Downline of 100 Key People in Almost Any MLM and Make $10,000 a Month.”

Filed under: Copywriting Tips — linwoodaustin @ 9:26 pm

“How To Quickly Build A Network Marketing Downline Of 100 People In Your MLM Business Using a Powerful Sales Letter That Makes Them Signup With You”                                  

FORWARD THIS TO EVERY Frustrated MLMer YOU KNOW

10:01 A.M.  SAT Morning. 

APRIL 2021

76º Mostly clear skies.

 Dear Friend,

My name is Linwood Austin. I am perhaps the only advertising copywriter in America who understands the MLM community.

This is Good News For Network Marketers

You see, I know how to quickly build a network marketing downline of 100 People in your typical MLM Business using a powerful direct mail strategy.

Note: 100 People Turns into $10,000 A Month In Almost Any Network Marketing Opportunity.

 THIS IS — Surprising New Way You Can Make A Decent Income In Almost Any Network Marketing Company.

A few years ago, Mark Yarnell wrote a book called …

“How to Become Filthy Stinking Rich In Network Marketing …

Without Alienating Your Family And Friends

If you read the book, you’ll learn a lot about marketing, period. Not just network marketing.

Here is how the numbers work with Network Marketing (also called Multi-Level-Marketing):

If you were to open up a bookstore, a restaurant, a shoe store, a plumbing company… etc… you could spend perhaps $100,000.00 (one-hundred thousand dollars) or more just to open your doors.

And… you know in your heart that you could NEVER survive by selling your products or services to just your family and friends.

No. With those kinds of businesses… you need hundreds of customers each week… or hundreds each month… thousands of customers each year just to make a go of it.

But with a typical network marketing opportunity (MLM)… generally speaking… you only need 100 people in your down-line—as customers or distributors… and you’ll make about $10,000 per month.

How it is possible? Because … generally speaking… if you get just 100 customers in your down-line… in a typical network marketing company… 80 people will do little or nothing for you.

But… and get this… 20 of those customers-distributors will be so excited about the opportunity… that they will go out and hustle and generate a down-line under you and them of some 10,000 names… and you’ll make about $1 per name per monthno matter what the company “compensation plan” is.

All network marketing companies give you some bonuses along the way for recruiting people personally… but the real kicker is – you’ll make some $10,000 per month by just bringing in some 100 people into the network.

For example, when you personally recruit 5 people, the MLM company might give you a bonus of $100 per person as you begin to grow your business. But that is not the point here.

My point is about the money you’ll make on the whole downline.

And it generally works out that recruiting 100 people will turn into a downline of 10,000 names… and you’ll make $1 per name, per month.

Listen, I know one lady who recruited only 3 people into her MLM and ended up making $5,000 a month off the efforts of those 3 recruits. How did that work? It’s because the 3 people she recruited were her 3 adult sons, who were very excited about the opportunity. And her adult sons created a downline so big that this lady never recruited anyone else… yet she made some $5,000 bucks a month from her sons’ efforts.

Again, Generally speaking, get one hundred customers/distributors and you’re almost guaranteed a $10,000 per month income. 80 people will be lazy and do nothing for you. But 20 will make it all happen.

NOTE:… These are much better numbers than trying to open up a bookstore, hair salon, coffee shop, etc.

THE MAIN PROBLEM WITH NETWORK MARKETING:

The main problem with network marketing is that… most folks who jump in don’t know much about MARKETING.

Marketing is the missing element for most folks who join a “network marketing” company.

It does not cost much to jump into a typical network marketing company. You can get into almost any of them for $300 bucks… sometimes $1,495… depending on the level you want with the commission package and positioning.

So, the cost to join any MLM is way cheaper than opening up a regular brick and mortar store or restaurant, etc.

But after you join one, then comes the question of HOW DO YOU MARKET IT?

AND that’s where most folks lose it. They try to sell it to family and friends… and when family and friends are done laughing at you, you’re stuck. You might even think of quitting.

What you need is a customer or prospect universe that is bigger than your family and friends. Way bigger.

And I’m here to give it to you.

And I have the perfect SYSTEM to market your product or service to… if you’re into network marketing.

It’s a very special collection mailing lists I have, of people who are looking for a new income opportunity. AND… All you need is the RIGHT NETWORK MARKETING SALES LETTER.

I personally hate cold calling people on the phone. But I love direct mail. I have made a lot of money by mail over the last 30 years.

Since the late 1980’s I have created more, high-profit, sales-busting “direct marketing” sales letters than anyone you’ve likely ever met.

I’ve written sales letters that were mailed out to millions of folks selling everything from financial information to cars and furniture… and everything in between.

I know direct mail works. Even in this age of internet this and web site that… direct mail sales letters are still the overlooked darling of the marketing universe.

Even the high and mighty Google

uses direct mail to build their business.

Yes, it’s amazing but true. Google has a big direct mail campaign going on year after year to build their business.

But I want you to know that, even YOU can use a sales letter to build your network marketing business down-line and never have to make a cold-call again.  And live a happy, prosperous life.

The secret is in the mailing list… and the sales letter itself.

You see… you can’t use just any list… and you can’t use just any letter.

The mailing list has to be warmed up to the idea of buying from you.

And the network marketing sales letter has to be charming, helpful, informative and have elements of story appeal in it.

If the people on the mailing list are right… and the letter is strong…. I’ve seen as much as a 12% to 20% response to the mailing.

There are many thousands of people right now… all across the country who are desperately looking for an income opportunity. And many who will say YES to your offer– if it’s presented in the right kind of way.

Here is how a network marketing sales letter would work for you.

 I’ve told you that with most MLM opportunities, you only need 100 people in your down-line to make some $10,000 or more each month.

Most mailing campaigns of this type are done to a mailing list of 5,000 names of hot or warm prospects. And if we just get a 2% response – signed up with you… there’s your 100 customers… and you’re on your way to making your $10,000 a month.

Don’t think that direct mail “don’t work”. It does work. If done right.

You don’t have to mail out all 5,000 names to see if it works for you. You can mail out 25 or 250 or all 5,000.

The right kind of letter to the right list is magic when it come to sales, profits, income and a better life.

The wrong letter to the wrong list is a waste of time and money.

I talked to a network marketer the other day who snidely said “Direct mail doesn’t work… I used to own a restaurant and I used direct mail and it just don’t work.”

He couldn’t hear what I was saying.

I’m saying YES the right letter works to the right list. His mailing effort for his old restaurant did not work… why?… I don’t know, we didn’t go over it.

But even a restaurant can find direct mail profitable if they use the right letter to the right list.

(HINT: I can get the mailing list of everyone who’s going to have a birthday coming up soon… and the people on that list would really respond to a special offer from a restaurant to come have the party there.)

(SECOND HINT: I had a client, years ago, who would “mail like hell” to his own customers’ mailing list to get them to come back and he had tons of REPEAT BUSINESS. Wildly successful.)

Onward.

Do you get my meaning? … If you don’t have a “marketing plan” for your network marketing business– You’re going to be stuck trying to sell your network opportunity to your family and friends… or stuck making endless cold calls on the telephone. Don’t do that. You’ll get burn out. No good.

Grab your phone… call me.

“I Will Create Your Network Marketing Sales Letter.”

And You Can Use This Sales Letter In Your Network Marketing Business to Become “Filthy Stinking Rich”

Without Alienating Your Family And Friends.”

Here is my number: 801-895-9598

I’ll create a “killer” network marketing sales letter for you. And get you a “killer” mailing list of thousands of names.

When you call… Let’s talk about what network opportunity you’re involved with. Let’s talk about what kind of letter might work for you. Let’s talk about what kind of mailing list would be best for you.

The secret to making this work is the story, the appeal, the benefits, the “reason why”… and mailing out to the right list.

For years and years I lived and breathed direct mail sales letters. Selling everything from water heaters to weekend seminars to high-paid investment advice for various customers and clients… all by direct mail.

I used to look over the fence that “those MLM guys” and wonder what the heck they were doing. I couldn’t figure the whole industry out. Not until I read Yarnell’s book “HOW TO BECOME FILTHY STINKING RICH”…

And not until I discovered that, generally speaking, you only need one-hundred customers or distributors in your down-line… to make some $10,000 a month… then it all made sense to me.

Mark Yarnell was a network marketing man. He knew you MUST reach out beyond family and friends to make any real money in this business. And YES MARK YARNELL USED DIRECT MAIL TO BUILD HIS BUSINESS.

YES, I am a direct mail man. I write sales letters for network marketers. I have taken the time to discover what works and what doesn’t work in network marketing… and how best to BLEND your network marketing message with direct mail marketing.

SO…

I’m here to tell you… To get one-hundred people signed up under you… the quickest way is with a direct mail campaign… written in the right kind of way… and mailed to the right kind of mailing list.

Mail 5,000 letters… and you get the action you need to have the 100 customers you need to make this magic happen for you… with an income of some $10,000 per month. Or more.

Once you start getting $10,000.00 per month… your cash flow will go on and on for quite some time.

One network marketer I helped stopped marketing after he got enough downline customers to make some $2,000 per month. And he got $2,000 per month for about 15 years before his income started falling off because his downline fell apart.

Maybe some of them died. Maybe they just moved on. Attrition happens. It’s ok. Just call me and let’s rebuild your downline.

Are you game to talk?

Here is my number: 801-895-9598

I know that direct mail sales letters work. It even works for network marketers. IF you do it in the right kind of way.

One guy using my method was told by his CPA that he would have to quit the network marketing business until his divorce was over.

His wife wanted a divorce. And he was making good money using direct mail to build his network marketing downline. He quit network marketing and went through the divorce totally broke. After it was over, he hit the mail again… and GUESS WHAT… he quickly build his income again and he loves direct mail for his network marketing business. 

This is a special offer to serious MLMer’s who want a real solution to their marketing challenges.

Over the years I have used my direct mail marketing skills to help clients sell millions of dollars worth of products and services in every kind industry you can think of.

I’ve even made a nice chunk of change for myself testing my ideas in various MLM’s. I’m offering to help you solve a real problem. To help you build a downline no matter what MLM you’re involved with.

I know direct mail will work for MLM’s as well as it does for many other kinds of businesses out there. (Remember, I said that even Google uses direct mail.)

I’ve written sales letters for some of the biggest publishers in the country. (Agora and Phillips Publishing, to name two).

I’ve written a bunch of sales letters for two marketers (John Young and Jim Abrams) who were invited to be on Donald Trump’s Apprentice TV show… AS JUDGES.

I’ve written mailing packages for one client that helped him build a customer list of some 10 million names or more.

Now, I can help you market your network marketing opportunity.

It will cost you a small investment of $2,995 to have me write your package and help you get it in the mail. (If you just want coaching, that’s only $495 per month.)

The creative fee to have me write a sales letter for your MLM business is small compared to floundering around trying to sell your opportunity to friends and family.

Network marketing is frustrating without the right marketing strategy.

Don’t let yourself suffer failure and defeat when you could generate lots of money and hardly have to talk to anyone at all.

The goal of getting $10,000 every month for a long, long time… by recruiting about 100 people into your down-line… makes this a reasonable offer.

I’ve been called one of the top ten advertising copywriters in America.

And I didn’t arrived at that level of skill overnight.

I’ve spent many a year studying the science and art of what works and what does not work in direct mail marketing.

I’ve spent millions of dollars of my own and client’s money in testing and proving various selling ideas … measured only by sales and profits… in real world situations. My ads and sales letters were never created to win awards or look fancy with over-the-top graphics. No. My ads and sales letters are created to win sales.

 I’m telling you… you don’t have to wish and hope… for success… in network marketing.

You don’t have to do three-way-calls with your upline guy.

You don’t have suffer the scorn of your family and friends who are sure you’re into some “pyramid” scheme.

Truthfully… Every company, every business is a “pyramid” with the CEO at the top and the workers down below.

You can be smart and let me help you put together a direct mail campaign that you can send out in small batches… until you get a large enough down-line to more or less retire.

You’d be smart to pick up the phone right now… and put my skills to work for you.

The right letter to the right list is magic. I can make that magic happen for you.

I’ve helped others… now it could be your turn.

My services are not expensive.

But I’ll tell you what really is expensive…

·     It’s expensive to do nothing.

·     It’s expensive to run an ad or mailing campaign based on hunch or intuition. Not on time-tested, scientific, proven marketing principals.

·     It’s expensive to run a “little ad” for say $100 that brings you no calls and no sales.

·     It’s expensive to spend hours and hours on the phone chasing after people who resent telemarketers.

My services are cheap by comparison.

Depending on your MLM… I’ll craft a unique, powerful, charming and friendly sales message. A letter that asks the reader to say YES and join with you in the adventure of a lifetime.

And I’ll help you get it in the mail… and get your phone to ring… with buyers, customers and opportunity seekers ready and willing to sign up with you.

Are you game to talk?

I am yours,

Linwood Austin

Phone: 801-895-9598

Linwood Austin– Advertising Writer And Marketing Coach

Direct Response Advertising Man For The Network Marketer

And THANK YOU, in advance… for giving me the opportunity to contribute to your ongoing success.

Here is my number: 801-895-9598

CONCLUSION:

Marketing is everything. Even if you own a hot dog stand. You don’t really own a hot dog stand, you are in the marketing business. And marketing is NOT about having a better hot dog. Marketing is all about finding a HUNGRY CROWD. If you find a HUNGRY CROWD… you can sell mediocre, so-so, hot dogs.

Marketing is about markets.

If you mail out your sales letters to people who are already looking for an income opportunity, THEY will be more likely to buy your income opportunity, your network marketing products and service, your MLM. Call me.

October 30, 2020

WHO IS LINWOOD AUSTIN

Filed under: Copywriting Tips — linwoodaustin @ 9:22 pm

WHO IS LINWOOD AUSTIN

My name is Linwood Austin.

As you may know, I’ve been in the advertising business since 1987.

I got into the business because I used to own a couple of retail shoe stores in the early 80’s.

And I had to advertise. But for the life of me, I DID NOT KNOW WHAT TO SAY to make my ads effective.

I used to get a knot in the pit of my stomach when I knew the ad rep from the TV or Newspaper or Radio was due to show up tomorrow at 2 P.M.

In fact, I used to have to go on an hour-long walk before the media rep showed up. I would argue with myself about whether or not to spend all that money in advertising.

I knew I SHOULD advertise to get new business… but what do I say?

It was tormenting. So, I started to read every advertising book I could find at the library and buy every advertising book I could find at Barnes and Noble.

Then… I started to talk to “Advertising Agencies”. And they basically said “Mr. Austin, if you spend enough money in advertising, we’ll help you spend it.”

They were kinda useless. They did NOT know what to say or how to approach advertising.

After a while, I knew more about advertising than they did. They did not have any books in their office about advertising techniques. Can you believe it?

Along about 1987 I got divorced from a woman who had lots of problems. She got the equity in the 5 houses we owned and the equity in the retail businesses.

BUT… I got a 5-gallon bucket of pennies and my old red, chevy pick-up truck and “my mind”. So I won.

Naturally, since I finally knew a bit “direct response” advertising… I quickly and easily pick up a few advertising clients. And it was “off to the races.”

Since those days I’ve been creating advertising and marketing (online and offline) that has generated millions of dollars in sales and profits.

Some of my clients used my marketing to generate as many as 10 million customers buying a $39 product.

Some used my marketing to fill up conference rooms to hear a 3-hour sales pitch for a $12,000/per year product and they got some 1,600 customers out of it.

Two of my clients actually made it to Donald Trump’s Apprentice TV show-as judges.

Quite a few of my clients have been household names across America.

At one time… I had more full-page ads (each ad had at least 1,000 words) in the USAToday, the Wall Street Journal and Investors Business Daily, than any other advertising writer in the world.

I’ve been called one of America’s top 10 copywriters.

MY SECRET: I base all my advertising on two BIG ideas:

  1. “ALL GOOD SELLING IS SERVING”….
  2. “PEOPLE BUY ONLY TO GET BENEFITS”.

Most ads, web sites, emails and marketing efforts do not really “serve” the prospect with anything, much less the information, testimonials, story-appeal, guarantees, “reasons why”, etc. needed, to get them to buy and buy NOW.

And, most ads, web sites, emails, and marketing efforts are certainly starved for “benefits”.

Oh, they might list some features of whatever-it-is they are selling. But “benefits”… NO… most ads are too lazy to outline benefits.

So, I spend my time trying to preach to anyone who will listen… that they need preach BENEFITS, BENEFITS, BENEFITS.

SIMPLE EXAMPLE: No one buys the “paint” on a car… but everyone BUYS the beauty of the car.

(Paint is a feature, Beauty is the benefit.)

No one “buys” a drill bit, but they “buy” a hole in the wall.

(The drill bit IS a feature, the hole in the wall or door, is the real benefit.)

ONE MORE THOUGHT: It’s important: Advertising and marketing are not the only things that make a business hum along smoothly. There’s management of time, employees, vendor relations, customer loyalty. There’s the creation of systems and procedures so that you can turn your business into a “money-making machine” freeing up your time. There’s accounting, capital structure, written business and marketing plans. And let’s not forget the VITAL importance of DAILY checking the numbers to see who’s winning in this game; accounts payable, accounts receivable, inventory control, cost of goods, bank and credit card reconciliations, etc.

As you can see, I’ve been at this for years.

Yes, I write copy, but I can also be persuaded to sign up with you as your business coach.

I can be like a “one-man board of directors”… giving you a fresh set of highly trained business eyeballs.

Anyway…

Below is my phone number. I can do skype too.

Feel free to call me most anytime, to chat about your business, your marketing or how crazy life can be.

Sincerely yours,

Linwood Austin

PHONE: 801-895-9598

October 25, 2019

MADMEN VS FARMER JOE

Filed under: Copywriting Tips — linwoodaustin @ 5:43 pm

FARMERSI grew up on a 700-acre farm in Virginia. Somehow I grew up thinking farmers were stupid and all the guys who wore neckties were smart.

I couldn’t wait to get off the farm. One thing led to another and I became an advertising “professional” for some 30 years.

With a low tolerance for boredom, I thought the ad business was the place to be. Challenging. Demanding. Rewarding. The ultimate home for “creativity.”

But over the years, I’ve rediscovered farming/gardening and now I know, the necktie guys got nuthin’ on farmers.

Farmers actually have to be smarter, more creative, more industrious than any real estate broker, insurance agent, ad man, software programmer, shopkeeper university professor or central banking money printer.

The farmer can get along without all those guys, but those guys would croak without the farmer.

Farmers have to factor in and deal with weather, worms, decomposition, soil biology, timing, animal mating behavior, timing, marketing, angry neighbors and stupid regulators. Not to mention chemical fertilizer salesmen who want you to mortgage the farm to use their nasty product.

All said, I’d say farmers must be more creative than advertising pros, with more at stake.

I’m not saying you should up and leave your necktie job and become a farmer straight away. But there is a hellava lot of things you can learn from backyard gardening. Or even window sill plants for that matter.

There are some great teachers out there in the farming/gardening universe. Curtis Stone, Joel Salatin, Elliott Coleman, Bob Carnard. And let’s not forget the cattle farmers, Greg Judy, Allan Savory and Ian Mitchell-Innes.

With topics like “NO TILL” farming, and “MOB GRAZING” you’ll see that farming is more brains than brawn.

Listen, you can only turn so many farms into ticky-tacky condos and skyrise office buildings before things break down.

The supply of life and vitality seems to always move from the rural farming area into the big city. The city produces paperwork. The farm produces enjoyment.

I don’t know where I’m going with this rambling post. There’s no call to action, other than get your hands dirty.

There’s nothing you “must” do, other than realize how dependent we all are on someone way down the road, doing things that we don’t do, to make it all work.

Farmers, it turns out are not stupid. Not as stupid as the paper-pushers of our world. They are so smart, so productive, we all get to abuse the hell out of them, ignore them, take them for granted, and abuse them some more. Until the day they say “Fuck it, grow your own.”

Then you will get your hands dirty. But it will be good for your soul.

October 24, 2019

Can a highly skilled direct response copywriter, also be your business coach?

Filed under: Copywriting Tips — linwoodaustin @ 5:37 pm

Yes, if that copywriter also had experience as a business owner. In fact, the blend might be the best of all worlds.
Of course I’m talking about myself, right? Why else do we all hang out ’round this internet water cooler called “winkedin”.
If you go over to my profile, you’ll see it’s all about “I can write your advertising copy…” blah, blah, blah.
But you may not know, I got into writing copy BECAUSE I’ve owned my own businesses, and thus I was pressured into figuring out how to make advertising work.
But advertising and marketing are not the only things that make a business hum along smoothly.
There’s management of time, employees, vendor relations, customer loyalty. There’s the creation of systems and procedures so that you can turn your business into a “money-making machine” freeing up your time.
There’s accounting, capital structure, written business and marketing plans.
And let’s not forget the VITAL importance of DAILY checking the numbers to see who’s winning in this game; accounts payable, accounts receivable, inventory control, cost of goods, bank and credit card reconciliations, etc.
Yes, I write copy, but I can be persuaded to sign up with you as your business coach.——————
After all, increasing profits through good advertising is one thing, avoiding losses through proper management is another.
Example: I had a client in LA, a large plumbing business, about 100 trucks on the road every day, he was losing about $7,000 dollars a year on every truck, in lost or stolen or wasted inventory, parts and supplies, and didn’t know it, until truck inventory systems were created, monitored, and put to use.
Now he gives his plumbers a bonus if they follow the system. And they pay a price if they don’t.
100 trucks means this client FOUND $700,000 a year by plugging one leak in his business.
Sometimes, you need a “board of directors” but you’re not big enough to pay for one. Well, maybe I can help.
Let’s talk.
Linwood

October 23, 2019

HOW TO WRITE ADVERTISING THAT SELLS.

Filed under: Copywriting Tips — linwoodaustin @ 5:34 pm

First of all, you have to know that folks buy ONLY to get benefits. So, it would make sense that you need to make a list of all the benefits someone might receive.
Then you must remember that benefits, generally sound hollow, unless you have facts and features that support the benefits those folk will get. So, make a list of al the supporting features that make the benefits believable.
Now, you must weave your story together so that you present the benefits and the features together in such a way that they want to hear everything.
To help you weave that story, use “connectives” that move your prospect from one thought to the next. Connectives like “That means”, “Plus”, “And”, “You might be wondering”, etc.
Finally, you must bring in your “CTA” (call to action). If you get them excited about your product or service, tell them what to do to get it.
The reason you want to do all this is that a written sales message that works, works all day long. Not like a commissioned salesmen who gets tired after making 20 phone calls. Your written sales message can sell at 2 o’clock in the morning and still do the selling.
Don’t be afraid of a long-winded message. Why? Because prospects, not “people”, are hungry for information. They need it to buy.

October 22, 2019

DOWNLINE SECRET

Filed under: Copywriting Tips — linwoodaustin @ 5:32 pm

 

  • Regarding..my method of building a downline using direct mail… hell yes, it works.

    Don’t tell anyone but even the famous Mark Yarnell was all about direct mail.

    He reveals it in his MLM book: How to Become Filthy Stinking Rich In Network Marketing.

  • FILTHY STINKING RICH MARK YARNELL

 

Do you want help building downlines with direct mail strategies?

September 3, 2019

MLM creates more millionaires that any other industry, since 1990.

I learned some time ago, that a fellow visited with a ton of CPA’s to find out which business was the most profitable.

He was surprised to discover that NETWORK MARKETERS were some of the biggest clients of these CPA’s.

Imagine that!

Not lawyers. Not doctors. But MLMers.

Ain’t that a hellava thing?

PLEASE NOTE: there is way to build a very profitable MLM business without burning out your family and friends.

Leave a comment, I’ll send you some info.

LinwoodScreen Shot 2019-09-03 at 9.51.46 AM

July 9, 2019

NEW FOR: BUSINESS-TO-BUSINESS MARKETERS.

Filed under: B2B BUSINESS TO BUSINESS MARKETING,Business,Copywriting Tips — linwoodaustin @ 1:04 am
Tags: ,
  • NEW FOR: BUSINESS-TO-BUSINESS MARKETERS.
  • I just picked up a 30-year old book off my shelf about Business-To-Business Marketing mixed with Direct Marketing.
  • I’ve had it for years. But it reminded me of this…
  • Most B2B marketers lean on salesmen – they pay some 20% commission to sales people. Most salespeople are mostly on their own when it comes to generating leads.
  • .. how much more powerful AND PROFITABLE… if you BLEND in direct marketing with your B2B marketing.
  • Direct marketing seeks to PRE-SELL the prospect even before they call your company. It does the selling long before your salesman talks to them.
  • Direct marketing uses powerful selling messages, story-appeal, guarantees, benefits, benefits, benefits, NLP, calls-to-action, proof of benefits, testimonials, etc.
  • You see… most folks don’t want to talk to a salesman. But they “feel” no one is “selling” them if you tell them a “selling story” in print (online or offline)… they “feel” they are just doing research about a possible purchase. And I must tell you… people will not read “long winded” sales messages…. but PROSPECTS WILL.
  • In fact, a prospect will read any amount of advertising copy as long as it’s interesting and helpful.
  • Pretend for a moment… that YOU are a prospect for a safari trip to Africa. Don’t you have lots of questions? Guaranteed, you’ll read a “long-winded” travel ad about a trip to Africa. People won’t. But prospects will.
  • I can create the B2B “direct marketing” the will get buyers calling your company PRE-SOLD. Your salesmen will be thrilled. And your bank account will swell.
  • Let’s talk.
  • Linwood
  • Phone: 801-895-9598

July 8, 2019

JUST WHEN YA THINK THINGS CAN’T GET ANY MORE WEIRD…

Filed under: Business,Copywriting Tips — linwoodaustin @ 12:11 pm
Tags:

JUST WHEN YA THINK THINGS CAN’T GET ANY MORE WEIRD…
Now you can RENT your clothes.
What a bad omen of things to come.
In times gone by, we had an old phrase; “He’d give you the shirt off his back”. It meant the guy was kind.
But now, what if you don’t own “the shirt on your back”, you’re just renting it?
Bad omen.
You don’t own your house, your car, and now your clothes?
You’re making payments on it all?
Bad omen.
You’ve become, essentially, a slave to the credit card-banking system.
And if you fall behind on your underwear payment?
Will the repo-man hunt you down and take back those panties?
Ya know Deutsche Bank is in the news, as a bankrupt bank. (THE FIRST DOMINO?)
Just how much credit can we stand before it all falls apart and we have to start over and the guy selling shirts and eggs says, “NO CREDIT, COD (cash on delivery) ONLY.
Throughout history… if you study that sort of thing… every credit expansion has been followed by an equal credit contraction.
Good luck out there.Screen Shot 2019-07-08 at 6.02.31 AM

June 15, 2019

I think linkedin is more about self-improvement than about business.

Filed under: Copywriting Tips,Linkedin Marketing notes and strategies — linwoodaustin @ 1:27 pm
Tags: ,

I think linkedin is more about self-improvement than about business. There are more posts about retarded, feel-good bromides … than posts about say, balance sheets and financial statements.

And I guess that would make sense, since business owners, managers and top-level folks would be too busy to hang around here and post shit.

I post there because I’m a damn fool. I’m there competing with cute dog videos, so-called consultants and some guy name Oleg.

I don’t know why you come here (Linkedin). If you want business from LI, you need to connect with the right target market, and then message them with some clever, enthusiastic, info about your services or product line. (I can write those, ya know.)

If you actually run a business that does $1 to $5 million in sales, we need to talk. I want to introduce you to Steve Ike. He’s one of the few consultants out there who can look at your financial statements and tell you how to improve your business from 6 angles at once.

If you’re just a worker bee, on break, checking LI for fun, tag any business owner or top-level guy you know, so they can see this message. Who knows, it might benefit you in the long run if there is more Christmas bonus money to go around.

Linwood Austin

801-895-9598

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