I’ll admit it:
whenever my mailbox produces a sleek, crisp, issue of DMNews my mouth waters… It’s like candyland for marketers.
…If you are serious about marketing, The 30th Anniversary gold-plated edition is a must read.
Especially appealing is the featured article on Direct Marketing Legends (Masters Including, of course, David Ogilvy *******)
“The giants of direct marketing need no introduction. These great innovators in the direct and digital marketing industry have one thing in common: Each and every one of them – in their own way – changed the game, carving a path for generations of marketers to follow.”
Read the article online at http://www.dmnews.com/david-ogilvy/emailarticle/158499/ here if you can't get a print edition: http://sl.im/3brz
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